Celebrate That First Taste of Coca-Cola with This Giant Animated Tongue
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Wieden+Kennedy London's ad sees a woman reflect on all the happy memories associated with drinking CokeThis summer, Coca-Cola has launched a new campaign that sparks memories of the magic associated with enjoying a Coca-Cola.
The campaign celebrates the iconic taste of Coca-Cola and its unique ability to transport you to special moments and memories associated with the feeling of taking that first sip.
The campaign features a TVC which follows a woman enjoying a Coca-Cola and, as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends.
Created with Wieden+Kennedy London, the creative features a giant animated tongue which illustrates how the distinctive Coca-Cola taste behind each sip features in fond memories from summer holidays to sporting events.
Walter Susini, marketing director for Western Europe at Coca-Cola said: “Coca-Cola has the unique ability to evoke positive feelings and emotions associated with special memories and this campaign celebrates that.
“The creative dramatises the magic of the Coca-Cola taste both figuratively with the animated tongue and emotionally through the memories associated with taking that first sip of an ice-cold Coca-Cola on a summer’s day. We wanted to bring these moments to life and show that not only is Coca-Cola a delicious and refreshing drink, but that it also has the unique ability to bring back positive memories and associations of living your best life.”
Launching in Great Britain from the 29 July, the Magic Taste of Coca-Cola will launch across Europe and the marketing campaign will include a 60-second TVC, complemented with 30-second and 20-second spots, alongside out of home, digital experiential and PR.
The campaign soundtrack, La La La, is available through global streaming platforms including Spotify.
Post Production / VFX
2D Artist: Alex Prod'Homme, Tom Humphrey, Alberto Pizzocchero, Tane Welham, Flavio Kawamoto, Alex Grey
2D Lead: Taran Spear
Animator: Steve Beck, Joffrey Zeitouni, Jesus Parra, Rodrigo Torres, Eddie Martinez, Callum Williams
CG Animation: (Coordinator) Larisa Covaciu
CG Artists: James Sindle, Nick Turner, Jack Powell, Jordan Dunstall, Adrian Lan Sun Luk, Max Johnson, Marko Mamula, Gareth Bell, Reece Weldon, Ogi Vukovic, Olivia Grimmer
CG Lead: Tobin Brett
Concept Artist: Romain Thirion
Matte Painting Artist: Billy Stockwell
Post Production Company: Electric Theatre Collective
Producer: Sian Jenkins, Matt Williams
VFX Supervisor: Tobin Brett, James Sindle
Director: Ernest Desumbila
Production Company: Iconoclast
Colourist: Luke Morrison
DOP: Patrick Duroux
Executive Producer: Carine Harris, Anna Smith Tenser
Line Producer: Mikey Levelle
Rigger: Greg Martin, Martin Villert
Music Production: Mr. Pape
Original Music: Jordan Crisp/Jesse Elvis dos Santos-Rambellas
Producer: John Connon
Edit Company: Cut+Run
Editor: James Rose
Creative Agency: Wieden+Kennedy London
Creative Director: Flo Heiss
Creatives: Jake Attree, Matt Callaby
Executive Creative Director: Tony Davidson & Iain Tait
Account Director: Alex Fitch
Account Management: Tom Campbell
Comms Planner: Lee Ramsey
Group Account Directors: Nick Owen
Planning Director: Ruth Mason
Production Assistant: Dee Fenning
TV Producer: Samara Zagnoiev
Audio Post Company: 750MPH
Sound Design: Sam Ashwell
Genres: Visual VFX, People, Action, Storytelling
Categories: Soft Drinks, Carbonated DrinksWieden+Kennedy London, 10 months ago