Celebrate National Twinkies Day with New Social Campaign

The past year of social distancing caused many of us to miss holiday and milestone celebrations with friends and family. Now more than ever, it’s important to celebrate the little things in life, and that is why Hostess Snacks is giving Twinkies fans the tastiest celebration of the year with a social media takeover honoring the delicious flavor and joy eating Twinkies brings.

To raise awareness of the big day, Tattoo Projects kicked off a social media campaign across Instagram, Facebook and Twitter to encourage fans to celebrate their favourite snack, while also providing an opportunity to be featured on Hostess’ social channels through sharing their own original content and tagging #NationalTwinkiesDay. The team launched a festive Sticker pack on Hostess Snacks’ GIPHY Channel, in addition to a countdown sticker on Instagram Stories and #Snackuterie recipe inspiration to enhance the excitement surrounding the Twinkies celebration. To add to the festivities, fans can also download a celebratory Zoom background or phone wallpaper, and sport the sweetest drop of the season - new Twinkies merch from the Hostess Shop.