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Celebrate Hot Girl Summer with Vodka Cruiser's Epic 'Marry Me' Campaign

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Ready to drink vodka brand teams up with TBWA\Melbourne to offer friends to chance to get 'married' in a Vegas-style wedding this summer

Celebrate Hot Girl Summer with Vodka Cruiser's Epic 'Marry Me' Campaign

Australia’s favourite ready-to-drink vodka premix brand, Vodka Cruiser, has launched its new summer campaign alongside TBWA\Melbourne, titled ‘Marry Me Cruiser’ – its biggest campaign since 2018.  

Inspired by lost holidays and a lack of good times due to the pandemic, the campaign celebrates Aussies who choose to stay single this ‘hot girl summer’ – defined as a summer where you and your mates are in charge of your own happiness – by giving best friends the chance to 'marry' one another and win an epic Vegas-style wedding. 

Cruiser fans will be able to enter via Instagram simply by telling Vodka Cruiser why they should be married to their BFF this summer, followed by the hashtag #MarryMeCruiser.  

Vodka Cruiser brand manager - Michael O’Donoghue says: “The campaign feels like it couldn’t come at a more perfect time. A lot of Aussies have spent the last two years in and out of lockdowns and we all certainly deserve a summer of fun – what better way to do this than with your closest friends. 

“On top of that, it’s an initiative that really captures what Cruiser is all about. We’re a brand that celebrates fun, flavour & colour and we can’t wait to show you all how incredible this wedding is going to be.”  

While the marriage won’t technically be legal, it will be hosted by the creators of the Two Broke Chicks podcast, Sally McMullen and Alex Hourigan – two best friends navigating their way through their late twenties – to MC the ceremony and afterparty.  

Group creative director, Matt Stoddart at TBWA\Melbourne says, "Besties have been celebrating their friendship with Cruisers for nearly 21 years, so this campaign is going to take that celebration to another level in a way that only Cruiser could." 

The new integrated campaign, created by TBWA\Melbourne, launches across PR, with social led by CUB Marketing Communications Agency, CUBHOUSE, and media led by PHD. 

Winners of the wedding (25+ years) will receive an all expenses paid ‘ceremony’ in Melbourne, reception, flights and accommodation for the two besties and four friends. Runners-up (18+ years) will receive a case of Cruisers or Cruiser merch packs.  

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Carlton & United Breweries Premium Beverages

GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli

Head of Portfolio, RTDs & Spirits: Ben Eyles

Brand Manager: Michael O’Donoghue

Assistant Brand Manager: Jacob Gyzen

Project Lead: Nathalia Chua

Consumer Insights Manager: Johanna Isaacs

Senior Manager Media & Digital: Christie McGuire

Digital Planner: Sophie Baker

CUB Marketing Communications Agency: CUBHOUSE

Creative Agency: TBWA\Melbourne

Media Agency: PHD

Categories: Alcopops, Alcoholic Beverages

TBWA\Melbourne, Fri, 17 Dec 2021 11:12:19 GMT