Yesterday saw the launch of Mother’s first integrated campaign for notonthehighstreet.com, following the agency’s appointment to the business earlier this year. The work, created for Father’s Day (which this year falls on 19th June) celebrates the importance of spending time with dad, and the fun and varied roles that notonthehighstreet.com’s products can play in creating new experiences for fathers and their children to enjoy together.

Notonthehighstreet.com, which has just celebrated its 10th birthday, is well-known and loved for the thousands of unique products, including gifts, homewares, jewellery and experiences it sells. The campaign features a range of these gifts, placing them at the heart of activities fathers and their children are enjoying together; from a reversible apron that turns dad into a superhero, to stargazing at constellation cufflinks, right through to a table tennis masterclass offer that can finally make Dad a worthy opponent!

The campaign will run across TV, Digital, Radio and Print, and run until 18th June. It was directed by Olof Lindh and shot by Tim Sidell.