Creative in association withGear Seven

Celebrate a Tyrrellby Tasty Christmas with KP Snacks and St Luke’s   

Advertising Agency
London, UK
Ten second spots from St Luke's Jon Hubbard show how Tyrrells fit into festive celebrations

In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how you party this year, KP Snacks’ Tyrrells range will make sure the festive season is ‘Tyrrellbly, Tyrrellbly, Tasty.’

From a giant Sweet Chilli Crisp served by a woman on roller skates, to Veg Crisps doubling up as giant Christmas tree baubles, the campaign shows how Tyrrells fit perfectly into your celebrations, whether that’s carol singing, decorating the tree, or a fantasy cocktail party.

Four ten-second films, produced and designed in-house at St Luke’s by Jon Hubbard, spearhead a £1.5 million campaign that inspires us to ‘Deck the halls with bowls of Tyrrells’ this Christmas. The campaign will also feature in print and digital to drive momentum and awareness among consumers looking for a premium, great tasting snack this Christmas. The multi-media campaign is live from 26 November until 20 December. 

TV spots will kick-off on ITV I’m A Celebrity Get Me Out of Here, as well Channel 4 George Clark’s Ugly House to Lovely House. Media planning and buying by Starcom.

The campaign showcases the full range of Tyrrell’s snacks, featuring the trademark archive black-and-white Pathé film clips – and the same sense of humour – developed by St. Luke’s and launched last year. The films are overlaid with pops of colour to make the Christmas party hats stand out, as well as to draw attention to the full range of Tyrrell’s snacks, from Hand Cooked English crisps to Tyrrell’s Vegetable Crisps and the new Tyrrells Nut Medley range.  

St Luke’s has added an entertaining Christmas twist to every ad, such as carol singers holding nuts or party revellers dancing while holding oversized crisps. The adverts hero different products in the Tyrrells range, all delivered in a tongue-in-cheek, humorous way. 

Kevin McNair, marketing director at KP Snacks says: “The ‘Tyrrellbly Tyrrellbly Tasty’ Christmas campaign is designed to drive awareness of Tyrrells while highlighting how it’s the perfect snack for you to treat yourself, family and friends over the festive period. However, at this time of year, it is extremely important to be able to successfully cut through all the noise that comes with the season. Our Tyrrells brand personality and style combined with the Christmas theme has enabled us to create some fun and engaging content whilst still landing our brand messages.” 

Rich Denney, ECD at St Luke’s adds: “It’s been a long year and Christmas 2020 will be different from any other. Tyrrells are bringing the light-hearted humour with our Christmas campaign, which is designed to bring the cheerful fun, while reminding everyone that Christmas doesn’t start until you bring out the Tyrrells!”

KP is home to some of the most iconic British snack brands, including McCoys, Hula Hoops and KP Nuts. KP is also part of the European Intersnack Group, which with nearly fifty years’ combined experience in savoury snacks is now Europe’s No.2 snack producer.

Taste and quality is at the heart of the Tyrrells offering and its products are currently purchased by over 5.5m households in the UK and internationally. Tyrrells is the UK’s No.1 vegetable crisp brand and the No.2 hand cooked crisp. It recently won three Great Taste Awards, bringing the total number of prestigious award-wins across the portfolio up to 86.

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