Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cedar Takes a Business Trip to Malaysia for New British Airways Film

Creative 0 Add to collection

Content marketing agency promotes airline's new route to Kuala Lumpir

Cedar Takes a Business Trip to Malaysia for New British Airways Film

British Airways has launched a new video campaign to promote the fact the airline has new routes flying to Malaysia and in particular Kuala Lumpur, highlighting the benefits of doing business there.

The three-minute film, created by Cedar, features advice from Antony Lee, CEO of AIG Malaysia, Cheryl Yeoh, a local start-up entrepreneur, Tan Kee Keat, an architect, chef Christian Bauer and restaurateur Eddie Chew. Sharing their thoughts on orientating the city, communicating in business meetings, new developments in the city and what to do after hours, British Airways hopes that the video will inspire British businesses to explore new opportunities in the region.

Sara Dunham, British Airways’ head of marketing, retail and direct, said: “When we launch a new route, it is always a voyage of discovery, from seeking out the best local hotels, to deciding when business and leisure travellers would like to arrive and depart – we take understanding the cities we fly to, very seriously.

“We know insider knowledge is also important to our customers, which is why giving them useful tips to help them understand every aspect of a new destination, is the best way of helping them step off our aircraft with confidence.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: British Airways

Creative Agency

Creative Agency: Cedar

Genres: Documentary

Categories: Airlines, Travel, Wed, 18 Feb 2015 15:07:23 GMT