Cedar Announces New Digital Team Cedar DCX

Today creative and commercial content agency Cedar announces the launch of Cedar DCX, a new team of specialists devoted to digital customer experiences.

Cedar DCX is a 21-strong team comprised of digital strategists, UX specialists, project managers, creatives and developers. Its launch creates a specialist digital agency alongside Cedar’s content consultancy, creation and commercial services.

Clare Broadbent, Cedar’s CEO, said, ‘Cedar and Cedar DCX are two great agencies with unique skills and perspectives, united in our common focus and obsession – delivering outstanding content and experiences for customers. Creating Cedar DCX as part of Cedar means that we can deliver seamless cross-media experiences on behalf of our clients, and engage our target audiences across every possible platform. With Cedar DCX, we will help clients reach their customers in more meaningful ways than ever before.’

Cedar DCX also unifies Cedar’s existing extensive online expertise and will deliver a more streamlined offer for clients on digital projects, including Tesco Real Food and British Airways The Club.

Cedar DCX will deliver services including digital strategy, UX, digital creative design, front and back end development and project management. As digital specialists at Cedar, the DCX team will work on an AgencyAgile approach and is Sitecore accredited. It will include all the services previously delivered through Cedar’s collaboration with digital agency Reactive UK.

Cedar DCX’s senior team includes Andy Clark, as Digital Innovations Director, and Lauren Beer as Delivery and Operations Director.

Andy brings over 18 years of experience working in the digital industry across a variety of clients ranging from music to banking. He offers unique insight into digital publishing, big data and the lnternet of Things along with a strong grounding in user-centred design.

Lauren joins the Cedar DCX team with 10 years’ experience leading digital projects and production for clients including Hewlett Packard Europe, Jaguar and McDonalds, working in senior positions at Tag Worldwide, Razorfish and Reactive UK.

Andy Clark, Cedar DCX’s Digital Innovations Director, said, ‘Cedar DCX is where the technical and specialist skills of a great digital agency meet the rich storytelling and customer-centric marketing skills for which Cedar are famous. Together we offer an industry leading response to the new challenges that face effective content development. It’s an exciting mix, and with new developments in personal, social and digital experiences, Cedar DCX offers our brand partners the ability to engage customers in new ways, for the long term.’

Cedar DCX is based in Cedar’s London headquarters. The addition of the Cedar Digital team will bring the Cedar headcount up to 150 permanent staff worldwide.