adam&eveDDB
Mon, 11 Dec 2017 09:47:21 GMT
adam&eveDDB has launched a hard-hitting campaign to highlight the work of the International Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster.
The film, which breaks online today, uses CCTV footage of parents and grandparents desperately searching for children that they’ve lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showing real moments of families torn apart for years being reunited thanks to the work of the ICRC.
Matt Clancy, Humanitarian Policy Spokesperson, International Committee of the Red Cross, said: “Aid is much more than providing food or shelter. After a humanitarian crisis people tell us that their top priority is to know their family is safe. For over 100 years, we’ve been reconnecting families with letters, phone calls and reunions.”
“Sadly, as conflicts become longer we’re seeing an increase in people looking for their family each year. It’s been a great journey working with the team from adam&eveDDB to help us bring this issue to a new audience.”
Mike Sutherland and Ant Nelson, Deputy Executive Creative Directors, at adam&eveDDB, added: “When parents lose sight of their children, even for a few minutes, it is distressing and really frightening. Panic quickly takes over and your imagination runs riot. This film shows the invaluable role the ICRC plays in reuniting families who have been separated, sometimes for several years.”
view more - CreativeAdvertiser: International Committee of the Red Cross
Brand Communications Manager: Jennifer Smout
Colourist: Seasmus O'Kane
Post Production Company: The Mill
Producer: Tim Lyall
Chief Creative Officer: Richard Brim
Deputy Executive Creative Director: Antony Nelson, Mike Sutherland
Group Chief Creative Officer: Ben Priest
Planning Director: Hannah Mackenzie
Producer: Jimena Seoane
Senior Account Director: Katie Baker
Typographer: Scott Silvey
Director: Simon Ratigan
DOP: Bob Pendar-Hughes
Production Company: HLA
Production Manager: Daniel Carter
Producer: Mike Wells
Audio Post Production: Wave
Composer: Olafur Arnalds
Music Production: Leland Music
Music Supervision: Ed Bailie
Producer: Cody Childs
Publisher: Kobalt / SonyATV obo EMI
Song: Broken
Sound Engineer: Aaron Reynolds, Parv Thind
Edit Company: The Quarry
Editor: Bruce Townend
Genres: Storytelling
Categories: Corporate, Social and PSAs, Charity
adam&eveDDB, Mon, 11 Dec 2017 09:47:21 GMT