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CBRE Shows There's More to Real Estate Than the Dotted Line

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Real estate service and Droga5 use spoken word perfomances to showcase CBRE's capabilites

CBRE Shows There's More to Real Estate Than the Dotted Line

Droga5 cooks up its latest campaign for CBRE, the global leader in commercial real estate services and investments, called ‘Realise Anything’.

In the two new films, Droga5 showcases how CBRE goes beyond for clients with a fast-paced, spoken word performance that shows all the capabilities that CBRE considers and plans for. In a sense, they have a photographer’s eye, a unique way of looking at the world. They can see the big picture or what’s missing from it.

Christopher Anderson shot the spot 'The Dotted Line' and broke category convention, rarely showing commercial buildings.

Robbie Lawrence captured the spot 'You Are Here' and showed all the pivots your business can make with a partner like CBRE to navigate the weighty problems of the world.

These films are part of a completely new, global campaign that includes a new design system, a print and out-of-home campaign, as well as animated social films. 

As the campaign continues, CBRE will partner with more photographers and different VO artists to show CBRE always looks for a new point of view and finds new ways to consider everything to help clients realise anything.

“We are at a unique moment in the world – and the role that commercial real estate and CBRE play is responding at a pace never seen before. Our new global campaign aims to capture the zeitgeist of the moment, showcasing how CBRE provides new ways to help our clients chart their way forward and realise anything.” Benji Baer, chief marketing officer at CBRE

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Client: CBRE

Chief Marketing Officer: Benji Baer

Head of Marketing: Sarah Wyse

Global Head of Brand Experience: Elissa Castaldo

VP of Global Creative: TJ McCormick

Global Head of Customer Growth & Content: Jennifer Morgan


Agency: Droga5 NY

Co-Chief Creative Officer: Tim Gordon

Co-Chief Creative Officer: Felix Richter

Group Creative Director: Paul Meates

Senior Copywriter: Dave Canavan

Senior Art Director: Patrick Horton

Art Director: Chris Perrone

Copywriter: Farley Katz

Executive Design Director: Nate Scott

Senior Designer: Albie Eloy

Senior Designer: Andrew Diemer

Designer: Junel Islam

Senior Producer, Film : Nathan Pardee

Associate Producer, Film: Alisha Bhowmik

Music Supervisor: Mike Ladman

Producer, Interactive: Christopher Santiago

Executive Producer, Print: Alyssa Dolman

Senior Retouching Producer: Michael Mockler

Senior Retoucher: John Clendenen

Producer, Art: Dagmar Wong

Chief Brand Strategy Officer: Harry Román-Torres

Group Strategy Director: Nick Maschmeyer

Group Communications Strategist: Kathryn Ruocco

Executive Group Account Director: Frank Renwick

Account Director: Angela Li

Account Supervisor: Melanie Fougeres

Senior Project Manager: Chelsea Harmon

Production - Multidimensional

Production Company: Supervision

Photographer: Christopher Anderson

Production - Strategic Partnership

Production Company: Webber

Photographer: Robbie Lawrence


Editorial: Whitehouse

Editor: Nate Katz

Assistant Editor: Ally Gondeck

Head of Production: Melanie Klein

Producer: Ryan Smith

After Effects Finishing Artist: Cara Buzzell

Post Production

Post Production: Company3

Senior Producer: Kevin Breheny

Colorist: Tim Masick

Colorist Assistant: Ryan Moncrief


Music: Ear Candy Shop

Executive Producers: Antony Demekhin & Filip Mitrovic


Sound: Heard City

Audio Engineer: Phil Loeb

Additional Production

Additional Production (Animation): Second Child

Managing Director: Scott Chinn

Executive Producer: Alison Howlett

Animator: Kaitlyn Chandler

Sound Mixer: Dominic Bartolini

Categories: Online Platforms, Real Estate

Droga5 New York, Fri, 14 Jan 2022 14:54:39 GMT