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Cazoo's Fast Paced Spots Give Customers the Ultimate Online Car Buying Experience

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Be The Fox developed and produced the content breaking the mould of the usual explainer videos in the sector

Cazoo's Fast Paced Spots Give Customers the Ultimate Online Car Buying Experience

Cazoo is the UK’s leading online car retailer which makes buying a car as easy as buying any other product online today. Founded on the core belief that everyone deserves to feel total confidence when buying a car, Cazoo provides consumers with a premium service that is simple, transparent and convenient when buying or financing cars entirely online.

Cazoo owns and fully reconditions all its cars before offering them for delivery or collection in as little as 72 hours. Every car comes delivered having passed a thorough 300+ point inspection and comes with a free 90-Day warranty and RAC roadside assistance, as well as a 7-Day Money Back Guarantee.

In addition to the main purchase – the car – Cazoo also offers a range of add-on products that provide people with added peace of mind such as CazooCover and CazooGuard. They also offer an entirely online car finance journey for customers looking for more purchasing flexibility. To help explain the benefits of these more complex products in a clear, simple and engaging way, as well as give people complete confidence when buying them, Cazoo has just released three new explainers about each on their online platform.

Created and produced by creative production company Be The Fox, the online films are fast-paced, modern and engaging to reflect the Cazoo brand and stand out from the classic product explainers in the sector. The visual narrative shows (rather than tells) the benefits of the products in a really simple, clear and relevant way to people’s lives. Infused with high production values, the films combine commercial level filming with eye-catching GFX, contributing to the exciting experience that Cazoo offers its customers along the whole car purchase journey.

CazooGuard - video explaining the benefits of the one-time protective coating that helps to keep the car looking its best for longer.

CazooCover – video explaining the comprehensive protection a customer receives against unplanned expenses that may crop up after the car warranty has ended.

Cazoo Car Finance – video explaining the difference between the two options to financing a car online - HP and PCP.

Diana Ellis-Hill, creative director and co-founder of Be The Fox, said: “After their home, buying a car is probably the most expensive purchase most people will ever make and Cazoo wants to ensure that experience is an exciting and enjoyable one. Our product content forms part of that online car buying journey, so from the modern approach through to the clear and simple messaging and high end production values, it was important the videos delivered that level of emotional experience too.” 

George Majstorovic, marketing manager at Cazoo, said: “We are on a mission to transform the way people buy cars and needed a content production team able to produce top quality, modern and engaging content that delivers the enjoyable online car buying experience we want for our customers. Be the Fox were the perfect partner from the outset. They kept our marketing objectives at the centre of creative development and produced content that stands head and shoulders above videos of this sort in the market. On top of this, they were incredibly efficient and easy to work with, and the whole process was seamless."


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Client 

Client: Cazoo

Production 

Creative Production Company: Be The Fox

Creative Director: Diana Ellis-Hill

Director: Chris Strong

Producer: Laura Richards

Production Coordinator: Karl Inglis

Production Assistant: James Honess 

Editor: Chloe Kelly

GFX: James Eldridge

Sound: Richard Spooner 

Colourist: Matt Jones, The Edit

Categories: Online retailers, Retail and Restaurants

Be The Fox, Wed, 24 Mar 2021 11:49:30 GMT