Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cavalry Takes Coors To The Rocky Mountains In New Scenic Campaign

Creative 0 Add to collection

Detour Films director Matt Miadich shoots epic spot in the mountains

Cavalry Takes Coors To The Rocky Mountains In New Scenic Campaign

Detour Films director Matt Miadich spotlights the heritage of the Coors Banquet brand with new spots as part of the brand’s popular campaign that celebrates timeless western values, from Chicago-based agency Cavalry.  The four spots -- “Persistence,” “Our Name,” “Tradition” and “Water” -- each pay homage to the uncompromising quality of the beloved Coors Banquet beer, which has been brewed exclusively in Golden, Colo., with pure Rocky Mountain water and high country barley since 1873. You can view all the spots here

For the thirty second broadcast spot “Persistence,” Miadich took to the Rockies to capture footage of a trio of adventurers as they traverse the snow-capped ridge. As the friends complete the invigorating trek at the peak of a mountain, they look down at the breathtaking landscape and toast with the instantly recognizable classic gold beer can.

The campaign is a perfect marriage between Coors Banquet and the director, with Miadich’s commitment to maintaining the authenticity of the subject being a hallmark of his work. Each emotion-driven spot inspires a sense of pride in the viewer for taking part in more than 140 years of American tradition. 



Credits:

Agency: Cavalry 

Chief Creative Officer: Jim Larmon

Executive Producer: Brian Smego

Broadcast Producer: Seng Rimpakone

Associate Creative Director: Stephanie Wrobel

Associate Creative Director: David McCradden

 

Production Company: Detour Films

Director: Matt Miadich  

Executive Producer: Josh Canova

Executive Producer: Rob Traill

Line Producer: Larry Gold

Director of Photography: Sean Stiegemeier & Danny Moder

 

Editorial: Optimus


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Scenic, Dialogue

Categories: Beers, Alcoholic Beverages

lbbonline.com, Tue, 22 Apr 2014 10:50:09 GMT