Cats Will Do Anything for Sheba Perfect Portions

This month, the Sheba Brand is launching a new ‘Anything for Sheba’ 360 campaign – marking the first time in years’ it’s done so. The campaign playfully brings to life how cats use their irresistible charm to get what they want. In this case, it’s Sheba PERFECT PORTIONS. And cat owners can’t help but give in.

Highlighting cats’ independent nature and love of Sheba, the integrated campaign includes dynamic and interactive content featuring the infamous Russian Blue cat in print, television, online video and social assets that will run through the end of the year. The campaign also includes an exclusive partnership with Buzzfeed that include short and long-form videos that will go live later this spring.

The campaign is launching at a time when the Sheba brand is seeing tremendous growth thanks to its breakthrough packaging format: PERFECT PORTIONS revolutionising the feeding experience of Wet Cat food and expects this campaign to help continue that momentum.

BBDO New York led the creative development of the campaign in partnership with Barefoot Proximity, Mediacom and Weber Shandwick.