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Cats love Mammoth Modern Insulation



Sugar&Partners create new campaign

Cats love Mammoth Modern Insulation


Sugar&Partners has introduced a new brand and retail campaign for Mammoth Modern Insulation.
As well as keeping homes warmer, the campaign reveals that this is modern isolation - made from polyester fibers that are safe and easy to handle. The ads also demonstrate how Mammoth's flexibility means it can be installed in roofs, ceiling and under floors, which is unique.
Drawing on the worldwide 'Cat Memes' phenomenon, a 45" TVC introduces a warmth-loving cat that prefers Mammoth to humans. The result is a self-satisfied cat that prefers to call himself Prince Nikolai Stroganov III.
Like all 'Cat Memes', here we discover he abhors the cold and sees his owners as mere servants, only tolerated in order to ensure the uninterrupted nature of his warm and cozy lifestyle.
View the spots below:
Client: Mammoth – Modern Insulation.
Murray Durbin: General Manager
Tony Snushall: Managing Director
Kirsty Hughes: Marketing Communications Manager
Agency: Sugar&Partners
Creative Partners: Damon O’Leary & Dave Nash
Creatives: Daniel Nelson & Genevieve Chunn
Head of Content: Wictoria Markula
Managing Director: Sonya Berrigan
Group Account Director: Jamie McLean
Senior Account Manager: Campbell McLean
Production Company: Thick As Thieves
Director: Leo Woodhead
Executive Producer: Nik Beachman
Producer: Rebekah Kelly
DOP: Ari Wegner
Editor: Michael Lonsdale
Offline/Online Post Production– Blockhead 
Audio Post Production: Liquid Studios
Sound Engineer: Craig Matuschka
Animal Trainer: Caroline Girdlestone
Nikolai the Cat: Koko
view more - Creative
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Genres: Comedy

Categories: Home Appliances, Building, Wed, 07 Nov 2012 11:09:18 GMT