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Cats’ Curiosity Celebrated in This Lovely Whiskas Film

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Almap BBDO tells the story of how a relationship with a cat opened up the world for a young girl with autism

Cats’ Curiosity Celebrated in This Lovely Whiskas Film
This week, WHISKAS launched the first work for its new global campaign, “Feed Their Curiosity”. The campaign is based on the universal truth that natural, free-spirited curiosity is what makes cats special, so we need to nurture that with healthy food and proper care. 
 
The film ‘Iris and Thula,’ was developed by Almap BBDO in Brazil and seeks to show why curiosity really matters. It is the first in what we expect to be a series of  “Curious Cat Chronicles” based on real-life stories of curious cats.  In this instance, it recreates the true story of Thula, a cat whose curiosity opened up the world for eight-year-old Iris Grace, an English girl diagnosed with a severe autism spectrum disorder (ASD) at age two. Through the relationship she developed with Thula, Iris gained new found confidence, began communicating and taking part in new activities including revealing an extraordinary talent for painting.



The film initially launches in Brazil, with plans to be rolled out in additional markets later this year.
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Music

Producer: Kito Siqueira, Roberto Coelho

Sound Design: SATELITE ÁUDIO

Offline

Editor: Claudio Borrelli, Marcelo Cavalieri

Post Production / VFX

Post Production Company: Casablanca

VFX Supervisor: Andreia Figueiredo

Production Company

Director: Claudio Borrelli

DOP: Ted Abel

Executive Producer: Julia Tavares

Producer: Julia Tavares

Production Company: Killers

Client

Brand: Whiskas

Creative Agency

Art Director: Paulo Ribeiro

Creative Agency: AlmapBBDO

Executive Creative Director: Bruno Prosperi

General Creative Director: Luiz Sanches

Creatives: Daniel Chagas Martins, Cesar Herszkowicz

Genres: Documentary, People

Categories: Home, Pet Supplies

lbbonline.com, Fri, 05 May 2017 09:21:53 GMT