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Catherine Warburton Joins Assembly

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Warburton succeeds Peter Knobloch as Chief Investment Officer

Catherine Warburton Joins Assembly

Assembly announced the appointment of Catherine Warburton as Chief Investment Officer, effective May 6. In this role, Warburton will be responsible for leading media buying across television, radio, digital video and print, reporting directly to Chief Executive Officer Martin Cass. She will succeed Peter Knobloch, who is retiring.

“Peter’s leadership, guidance and expertise have been instrumental to our team’s success,” said Cass. “We wish him the best in this new chapter of his life and look forward to bringing in Catherine who brings a rare set of skills for this role. Her deep experience working with both network and local broadcast, as well as her expertise in the digitization of media, will be a strong asset for Assembly as we continue to broaden our innovative client solutions.”

“The media industry continues to rapidly evolve and requires agencies to be extremely nimble in order to service their clients,” said Warburton. “With its entrepreneurial heritage and its independence from mega holding companies, Assembly is uniquely positioned to affect change quickly and provide clients with the best solutions across multiple platforms.  I am excited to join Assembly and lead the media investment team.”

Warburton most recently served as vice president of business development at FOX Sports Media Group. Prior, she held several roles at Universal McCann, most recently as executive vice president, managing partner of U.S. integrated investment, where she managed more than $2 billion multimedia investments for clients such as Sony, L’Oreal, Chrysler and Charles Schwab. Warburton started her career at Media Buying Services.

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Genres: People

lbbonline.com, Tue, 06 May 2014 11:49:19 GMT