The highly anticipated holiday campaign debuts as the Holiday Hub launches with FCB Toronto
This year, the Holidays may feel a little different. But now more than ever, Hudson’s Bay believes in celebrating the moments that bring us all together. With a little help from some friends, 2020 Emmy Award winners and stars of 'Schitt’s Creek' Catherine O’Hara and Annie Murphy, Hudson’s Bay is rallying all Canadians to embrace the festive spirit of devoted Holiday enthusiasts, in its 2020 Holiday Campaign ‘A Call to Joy.’
From the Holiday Traditionalists, Festive Flaunters and Merry Modernistas to Holiday Hibernators and the Yuletide Uniters, the brand partnered with FCB Canada to celebrate in ways that bring joy and happiness this season.
"Growing up with my big family in Toronto, I was excited every year to see the beautiful holiday window display at Hudson's Bay. I was also thrilled knowing my mum and dad would be buying our Christmas presents there! So I'm very happy to join this festive campaign celebrating Canadians and our colourful holiday season," said Catherine.
"The magic of the holiday season is spreading joy and that's what Hudson's Bay's campaign 'A Call to Joy' is celebrating," added Annie. "For me, that joy is sobbing through 'It's A Wonderful Life' in front of the family Christmas tree."
Meghan Nameth, chief marketing officer, Hudson’s Bay, commented: “We know that Canadians need some optimism and joy as we head into the holiday season. We took the time to understand the customer mindset - what they are prioritising, what they are craving, and what matters most to them. Our hope is that having two Canadian fan favourites deliver some lighthearted humour, paired with the nostalgia of our windows and meaningful gift ideas will help to make this holiday season shine brighter."
The :15, :30 and :60 second ‘A Call to Joy’ holiday spot is now viewable on all digital Hudson’s Bay platforms and during primetime television.
Nancy Crimi-Lamanna, FCB Canada’s chief creative officer, said: “Everyone needs a little extra joy and merriment during the holidays this year; and with Hudson’s Bay being such an iconic holiday retailer, we had the perfect brand to make everyone’s holidays a little more colourful. Catherine and Annie were the perfect pair to help Hudson’s Bay kick off the holiday season.”
THE HOLIDAY HUB AND INCLUSIVE GIFT GUIDES
Hudson’s Bay’s first-ever Holiday Hub showcases inspirational content that makes shopping easier than ever with an immersive mobile and desktop experience. Whether it’s through thoughtfully exchanged gifts, a stylishly decorated virtual meal with family and friends, or finding merriment in wellness and self-care, Hudson’s Bay’s Holiday Hub and A Call to Joy Holiday Gift Guide was designed with busy customers in mind to make shopping for everyone on your list (even you!) more colourful.
GIFTS FOR THE HOLIDAY TRADITIONALIST
FOR THE FESTIVE FLAUNTER
FOR THE MERRY MODERNISTA
FOR THE YULETIDE UNITER
FOR THE HOLIDAY HIBERNATOR
SHOP CATHERINE & ANNIE’S TOP PICKS
GIFTS THAT FEEL GOOD
- Say hello to Patrick, the 2020 Charity Bear
. Patrick is named after Sir Patrick Ashley Cooper, 30th Governor of Hudson’s Bay Company (1931-1952). 100% of net proceeds from the sale of each Charity Bear will support the Hudson's Bay Foundation’s mandate, which is focused on improving the lives of Canadians.
- Everyone’s favourite Red Mittens
are back beginning 21st November. For every pair of $15, Team Canada Red Mittens sold, $3.90 will go to support Canadian athletes through the Canadian Olympic Foundation.
- Support Canadian designers by purchasing from the INLAND Shop
, a designer platform that offers customers a curated collection of Canadian diverse and emerging designers and makers who offer on-trend, quality products, with a fashion-forward aesthetic.
- And sometimes the best feeling is not having to decide at all. Shop Hudson’s Bay gift cards
for the hard-to-buy-for loved ones on your list.
AT YOUR SERVICE
We know the holiday season brings more hustle and bustle to your life and we’re here to lend a hand. Click here
to view all of Hudson’s Bay’s holiday services.