Cath Mawer was appointed Global Client Services Director for Craft Worldwide, the global execution agency. She will lead their ongoing global initiatives to maximize efficiency with existing clients as well as aggressively pursue new business opportunities. With over 20 years experience in client management, she brings extensive global knowledge of adaptation and production to the recently launched company within McCann Worldgroup.
Cath joins Craft Worldwide from DDB where she drove sales and profitability for seven years as Global Client Services Director of Gutenberg-Networks. She started her career at MTV, leading her to work in music marketing with over 80 affiliates worldwide managing album launches. Between MTV and DDB, Cath led client relations for an external network of commercial radio stations where she gained her experience in both production and network management.
Fred Schuster, CEO of Craft Worldwide says, "Cath brings incredible experience to Craft and her wonderful relationships with clients are a perfect addition to our client-centric approach to global execution.”
Cath Mawer, Global Client Services Director for Craft Worldwide added, “I am looking forward to being a part of such a dynamic and progressive company of extraordinary talent, with a unique approach to global delivery that rivals no other in our industry today.”