Coca-Cola South Pacific has today launched Barista Bros latest campaign via BMF to support the New Epic Taste with No Added Sugar of the Iced Coffee and Chocolate flavoured milk range. The campaign will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours, now with no added sugar.

The TVC playfully shows the lengths some will go in order to enjoy the epic new taste of Barista Bros, with a school of catfish (who have more tastebuds than humans) fronting as a human at the local servo to get their fix. The TVC forms part of a wider integrated marketing campaign.

Says Roy Leibowitz, BMF Associate Creative Director: “Barista Bros really is a flavoured milk range like no other. To launch their delicious new epic taste, the team asked for an ad like no other. Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”

As part of a multi-million-dollar media investment, the campaign spans TV, cinema, online video, social media, out of home, in-store and experiential.

Says Kate Miller, Coca-Cola Marketing Director – South Pacific: “We know Australians have a love affair with coffee and are becoming more health conscious. We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.”

The Barista Bros flavours Chocolate, Espresso and Double Espresso are now available front of store at Woolworths and Coles, as well as in other grocery outlets, retail, petrol and convenience stores.