The third day of Advertising Week Europe saw the world’s biggest advertising festival trending on Twitter on budget day – ahead of George Osborne.
World leaders and visionaries from privacy, tech and advertising led a programme of insight and discovery, mapping the media future.
Highlights of the day included:
ORIGINAL MR CATCH ME IF YOU CAN FRANK ABAGNALE ON HOW NOT TO GET CAUGHT OUT
Frank Abagnale, FBI thought leader on privacy and turncoat con artist immortalised in Stephen Spielberg’s Catch Me If You Can gave the low-down on how to be safety-savvy in the digital age:
“I never use a debit card” he said, “Do you want them to use your money, or Visa’s money?”
Abagnale emphasised the importance of taking responsibility of one’s own data: “you’re responsible for your data, nobody else.” Although there is much outcry against companies like Facebook and Google (who were present at the talk), it is ultimately the responsibility of the individual to own their own information: "Your privacy is the only thing you have left," he said. "Don't blame all the other companies Google, Facebook you control it. You have to keep control of your own information."
Abagnale said that he had “tremendous amounts of respect” for UK privacy laws, affirming that they are “way ahead” of those of the US.
He advised the audience to only use microcut shredders for documents, as they turn them into confetti, which is impossible to reassemble, compared with other models of shredder that FBI technology can reassemble in less than an hour.
He also warned of the dangers of using front-facing, passport-style photographs on social networking websites, as PITPAT technology can match your face with your Facebook profile in less than seven seconds. Abagnale advised the use of group pictures instead. He said he had “no problem with it” and that his three sons use it, but that parents have an obligation to teach their children how to use technology wisely. He advised against ever giving out details such as date of birth or birth place over social media. Abagnale also warned against the use of “likes” as these produce further identifiable data such as political beliefs and sexual orientation.
IF YOU’RE BEHIND THE CONSUMER, YOU’RE ALREADY TOO LATE: GOOGLE ON ADAPTING TO MOBILE TECHNOLOGY
MD of Google UK & IE, Dan Cobley, showcased the frontier of mobile technology and celebrated the brands that are leading the platform: Screwfix, Carphone Warehouse and Expedia were among those heralded by the Director for their strength and capacity to engage with people in a way that prioritised utility and understood the needs of its consumer base. He advised that 5-10% of a business’s efforts should be placed into engaging with future-facing technology.
Cobley also showed off some of the companies and apps he expected to trend in the coming future. Among them were apps by Radar which could locate everything from keys to kids and kittens fitted with sensors; a Band Aid app which let Muppets comfort hurt children; a real-time Google translation app that worked via camera and an app by Wham City Lights that synchronised users’ smartphone screens to interact with music. Other technology revealed included an indoor map functionality to be integrated with Street View.
LINKED IN VS. FACEBOOK
Joshua Graff, MD, LinkedIn and Christian Hernandez Gallardo, Director, UK & Pan-Euro, Facebook today quipped: “You don’t want your Sunday night to meet your Monday morning!”
MOBILE REVENUE ON FACEBOOK UP 23% FROM 0% IN ONE YEAR
YAHOO LEADER GOES WILDE
Yahoo Strategy Director, Piers North announced that data in the digital economy is much like Oscar Wilde’s aphorism “we know the price of everything and the value of nothing”