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Cat Warner and Benedict Townsend Welcome You to the Opera in Campaign from PopBuzz and Royal Opera House

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Video creative combines the stunning aesthetics of the Royal Opera House with the humour and fun of the PopBuzz brand

Cat Warner and Benedict Townsend Welcome You to the Opera in Campaign from PopBuzz and Royal Opera House

PopBuzz and Royal Opera House has launched a new video campaign featuring presenters Cat Warner and Benedict Townsend.

While the Royal Opera House typically attracts an affluent, older target audience, this video campaign aims to break down the common misconceptions around attending the opera and ballet. The goal is to make all age groups feel welcome and drive awareness of these two arts as forms of live entertainment like attending the theatre or a gig. 

The video creative combines the stunning aesthetics of the Royal Opera House with the humour and fun of the PopBuzz brand. Presenters Cat Warner and Benedict Townsend are seen snooping around different areas of the Royal Opera House, including the auditorium and Royal Box, as well as backstage and the rehearsal areas. As they walk around the grounds, Cat and Benedict debunk popular myths about attending the opera, such as the dress code and the price of tickets. 

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Credits

Nichola Goulder: Media Solutions Director at Global

Chris Ball,: Account Director at Global

Hannah Mae Graham: Assistant Producer at Global

Chris Suckling: Head of Commercial Video at Global

Ella-Lewis Collins: Senior Marketing Manager at Royal Opera House

Global, Tue, 29 Mar 2022 14:35:49 GMT