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Cat Finally Catches the Laser Pointer in Global Campaign for NUTRO Cat Food

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BBDO New York teams with Merman's Guy Manwaring on 'NUTRO Puts More Cat in Your Cat' spot

Cat Finally Catches the Laser Pointer in Global Campaign for NUTRO Cat Food

BBDO New York has launched NUTRO cat food's first-ever global campaign. The work is a playful depiction of how NUTRO Cat helps our feline friends be their best selves, carrying the tagline 'NUTRO puts more cat in your cat'.

Every day, our cats embark on adventures to take on their world’s most challenging feats. We watch as they try to jump the valley gorge from the sofa to the dining table, attempt to scale the insurmountable summit of the hallway window curtains, and endlessly pursue that elusive red dot that can never be caught.

The creative - directed by Merman's Guy Manwaring - features one of the most lovable cat quirks, hyperbolized, featuring a super-strength laser chasing feline.

In addition to OLV, the campaign also features social executions and banner ads. Work debuts first in China with additional markets forthcoming.

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Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena

Creative Director: Lance Vining

Creative Director: Gary Du Toit

Junior Art Director: Samantha Spellman

Junior Copywriter: Sandi Spino

Junior Art Director: Kate Degen

Junior Copywriter: Doug Knopf

Exec Producer: Amy Wertheimer

Producer: Becky Burkhard

Producer: Philip Peker

Music Producer: Julia Millison

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Kate Callander

Account Manager: Chelsea Berk

Account Executive: Allie Graham

Group Planning Director: Annemarie Norris

VP, Planning Director: Steve Panawek

Senior Brand Planner: Molly Gasch

Business Affairs Manager: Shelly Bloch

Project Manager: Tiah Marr

Production Company: Merman USA

Director: Guy Manwaring

Global Managing Partner: Kira Carstensen

Global Managing Partner: Annique DeCaestecker

Global Managing Partner: Ellen Clarke

Head of Production: Jeff Sommar

Line Producer (US): Joel Todaro

Production Company: Merman London

Executive Producer: Siobhan Murphy

UK Producer: Amy Appleton

VFX Supervisor: Chris Mortimer

Editor: Cosmo Street

Editor: Tom Scherman

Asst. Editor: Scott Zeitlen

HOP: Anne Lai

Executive Producer: Maura Woodward

Effects House: Method Studios

Executive Producer: Tsiliana Jolson

Producer: Bennett Lieber

Lead Flame Artist: Stephen Morris

Flame Artist: Margolit Steiner

Flame Asst: Ryan Shields

Audio Finishing: Sonic Union

Producer: Justine Cortale

Mixer: Mike Marinelli

Production Company: BBDO Studios

Studios Manager: Jimmy McGee

Senior Developer: John Cardoso

Developer: Nichole Cruzalegui

Production Design Lead: Ray McGale

Production Artist: Bo-Yoon Kim

Genres: Comedy

Categories: Home, Pet Supplies

BBDO New York, Fri, 01 Oct 2021 08:10:00 GMT