Wed, 09 Dec 2020 17:44:08 GMT
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.
“We are excited to bring Chanon on board to further strengthen Cassandra’s positioning as the foremost expert on Gen Z and Millennial trends and youth culture. Her deep expertise in youth research, along with client-side experience in media and entertainment, will truly be an asset to our clients,” said Kathy Sheehan, SVP, Cassandra.
Chanon, who has over 20 years of research and insights experience, joins Cassandra from Universal Kids. As the VP, head of strategy and insights, she was the lead researcher responsible for providing expert direction to advance brand and content development. She was also a member of the senior leadership team tasked with rebranding Universal Kids from Sprout – and conducted extensive consumer research to ensure the network was aligned with the new audience.
Prior to Universal Kids, Chanon was SVP, strategic insights and research at Comedy Central, where she spent most of her career. In this SVP role she served as the voice of the audience on the senior leadership team, providing programming, marketing, and brand insights to increase engagement and deepen the connection between the audience and the Comedy Central brand. Cook has also held leadership positions in research at Lifetime and USA Network.
“I am thrilled to be joining Cassandra and their great team. I have been a fan for quite some time, their work led me to become an evangelist for the power of generational insights. Cassandra inspired so many ‘aha’ moments for me as a client and I look forward to inspiring those moments for others,” said Chanon.Sapka Communications, Wed, 09 Dec 2020 17:44:08 GMT