Casio Sheen Signs The Saturdays as Brand Ambassadors

Casio Sheen has agreed a deal with The Saturdays that will see the UK’s leading girl band act as brand ambassadors for 2014 in a partnership that incorporates broadcast, print and online.

The deal will see the band appear in all campaign assets and collateral while also making a number of personal appearances to launch the new metallic collection in-store.  Media agency Vizeum identified and negotiated the partnership.

Jennifer Kelly, Senior Product Marketing Manager, Casio Sheen said: "Bringing The Saturdays on board as ambassadors was a natural choice because they reflect the values of the Sheen brand.  The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures is both inspirational and accessible. We know this will resonate strongly with our target audience. The ladies market is a huge growth area for us, and Casio Sheen’s unique combination of fashion-inspired styling and technological excellence is designed to meet the needs of modern women's lives”.

Gemma Wright, Creative Solutions Associate Director, Vizeum said: “Casio Sheen is a stylish and elegant watch brand that is backed with the technical heritage of the Casio Masterbrand. We defined the core audience and then used this insight to identify The Saturdays as brand ambassadors. As a band, they resonate well with Casio Sheen’s core audience of 25-44 year old women, with an interest in fashion and celebrities while juggling the everyday commitments that matter to them.”