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Casablanca Paint's Performance Range Turns Show Homes into Liveable Homes

Creative 47 Add to collection

Together-w campaign follows a family embracing living in the home

Casablanca Paint's Performance Range Turns Show Homes into Liveable Homes

In order to strengthen its brand awareness, and communicate its complete line of products, Togetherwith presents the campaign ‘Viví tu hogar’ (I Lived Your Home) for Casablanca. 

The project was based on an intense planning work and a deep search for the correct insights, which detected that today the world of trends in home decoration can make your house look very good but become ‘not very liveable’. 

The magazine houses are very nice, but it seems that nobody lives in them. Worrying about having and showing off the perfect home can generate high levels of stress. Do not touch the walls so as not to stain them, do not use the kitchen so as not to dirty it, do not use the sofa because it gets stained, do not hang pictures so as not to mark the paint… Casablanca Performance’s line of paints encourages you to live your home, to enjoy your home without worrying so much about trends and details. Enjoy the spaces with your family, use that untouchable armchair and know that wetting the walls is not a drama if you have the right product. You can live your home without worrying so much because Casablanca is going to look after the walls. 

The campaign features a TV main piece for brand awareness, and four tactical versions that highlight the technical attributes of the Casablanca Performance product range. 

Lulo Calió, CCO and partner of the agency, referred to the creative approach of the campaign and said: "The project is based on a simple but powerful insight, which has to do with enjoying the home to the fullest, and which puts the product in the centre of the scene as an ally of home care”. 

From Casablanca, a spokesperson added: “At the core of our company is the mission of making the home a wonderful place, and taking care of every detail. The work developed in conjunction with Togetherwith shows in a fresh way, and with everyday examples, situations that we all live in our home with the premise of leaving those concerns that prevent us from 'living our home' in Casablanca’s hands".

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CEO: Santiago Puiggari.

CCO: Lulo Calió.

VP Clients Operations: Martín Alonso

Bussiness Director: Andrés San Emeterio.

Copywriter: Manuel Faes - Virginia Viera.

Art Direction: Soham Gallegos.

Account Executive: Florencia Dalla Via.

Head of Audiovisual Production: Pollo Bustos.

Audiovisual Production: Carola Damigella.

Client Responsible: Mariana Pomponio, Agustín Urrutia, Florencia Athor, Paula Rodriguez.

Productor: Gloria Films.

Director: Nico Dyszel.

Executive Productors: ROSCA / Emiliano Ferrando

Genres: People, Storytelling

Categories: Home, DIY

Together-w, Thu, 28 Apr 2022 13:15:59 GMT