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carwow Appoints TBWA\London as Lead Agency

Hires, Wins & Business 144 Add to collection

The agency's primary task will be to educate potential buyers on a new way to buy cars

carwow Appoints TBWA\London as Lead Agency

carwow – the new car buying comparison site that was named the sixth fastest growing company in Europe by the Financial Times – has appointed TBWA\London as lead creative and strategy agency after a competitive pitch. The account, which is worth over £5-million in UK media billings, was previously held by Creature London.

Because the carwow product experience is completely unique, TBWA\London’s primary task is to educate potential buyers on a new way to buy cars. This will be achieved by devising a new brand platform that works for the UK market and beyond.

TBWA\London’s first integrated campaign for carwow will break before Christmas and is slated to include TV, radio, digital video and social.

carwow’s CMO, Phil Lloyd, said: “Like lots of tech businesses, we’re a performance marketing business to the core. But we know that evolving our mixture of channels and strategy over time to broaden the way we continue growing is vital. TBWA/London and their disruption approach is a natural fit for us. The team were great – engaged, interested, passionate – and the work we’re creating together will have real impact. We’re very excited.”

TBWA\London’s CEO, Sara Tate, added: “carwow is a true disruptor that is at a key stage of growth. So the brand is well placed to achieve its ambition of becoming the UK’s number 1 new car buying platform. We’re really excited to be part of their incredible journey.”

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About TBWA\London: TBWA\London is an award-winning international creative agency with Disruption® at its core. With over 100 multi-talented experts in creative, strategy, digital and broadcast, the agency dismantles the status quo to drive dramatic business results for all partners. TBWA\London’s tireless mission to find new spaces for clients has helped build a long heritage of culturally impactful work. The London agency is front and centre of the global TBWA network and has been instrumental in helping the group achieve industry accolades such as Adweek’s ‘Network of the Year’ honour and a place in Fast Company’s ‘Most Innovative Companies 2019’ list. Being part of the global network gives TBWA\London access to over 11,300 people in 275 offices across 95 countries.

TBWA\London, Thu, 10 Oct 2019 10:01:37 GMT