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Carvana Launches Aspiring Split Screen Spot to Showcase Easy-to-Use Interface

Creative

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The new spot was directed by Stadium LA's Ryan Simpson over the course of three days

Carvana Launches Aspiring Split Screen Spot to Showcase Easy-to-Use Interface

Stadium's Ryan Simpson has directed Carvana's new spot, 'The Feeling'. The film creates an aspiration between where you are and where you can be while selling your car with Carvana. This was achieved with a split screen aesthetic, pairing those human emotions with Carvana’s easy-to-use interface.

Ryan shot two spots over the course of three days on the Masterbuilt Lenses for precise framings on both sides of the split screens in the film, while still maintaining that classic 35mm cinematic feel.

We as humans love it when things empower us or bring us joy - that’s not to say it doesn’t involve a little soul searching, but when we have those kinds of ‘ah-ha’ moments, they have us asking ourselves: why haven’t we been doing this all along?