Carvana Launches Aspiring Split Screen Spot to Showcase Easy-to-Use Interface
The new spot was directed by Stadium LA's Ryan Simpson over the course of three days
Stadium's Ryan Simpson has directed Carvana's new spot, 'The Feeling'. The film creates an aspiration between where you are and where you can be while selling your car with Carvana. This was achieved with a split screen aesthetic, pairing those human emotions with Carvana’s easy-to-use interface.
Ryan shot two spots over the course of three days on the Masterbuilt Lenses for precise framings on both sides of the split screens in the film, while still maintaining that classic 35mm cinematic feel.
We as humans love it when things empower us or bring us joy - that’s not to say it doesn’t involve a little soul searching, but when we have those kinds of ‘ah-ha’ moments, they have us asking ourselves: why haven’t we been doing this all along?
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Directed: Ryan Simpson
Produced: Brian Bell
DP: Alex Allgood
1st AD: Jesse Hays
Production Design: Sallie Falls
VFX Supervisor: Gavin Miljkovich
Online / VFX: Eric Mason
Gaffer: Luka Pascalicchio
Key Grip: Matt Planer
1st AC: Loren Hamilton
2nd AC: Keith Andrew Hudson
Stedi: Alan Greene
PM: Ryan Murray
MU: Jamie Keller
Hair: Lynzi Massey
Colour: Arianna Shining Star
Rentals: Vault Rentals
Categories: Automotive, CarsSTADIUM Creative Group, Mon, 25 Jan 2021 09:28:24 GMT