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Cartier and Publicis Luxe Celebrate the Joy of Togetherness with Star-Studded Christmas Campaign

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Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Maisie Williams and more star in spot directed by Charlotte Wales

Cartier and Publicis Luxe Celebrate the Joy of Togetherness with Star-Studded Christmas Campaign

An unparalleled choral film, a heartful hymn to universal love where the Maison celebrates the power of togetherness, of joy and love! #CartierLoveIsAll here.

This never seen before worldwide campaign brings together a number of famous friends of the Maison: Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis and Maisie Williams. 


Composed and published in the '70s by Roger Glover, this pop melody brings back on stage the importance of being with your close ones, because after all, Love is all.  

Directed between Paris, Los Angeles and Shanghai by British director and fashion photographer Charlotte Wales, this film offers a pure moment of enchantment. 

The worldwide campaign released on the 16th of November through cinema, 3D DOOH, TVC, billboards, social media content and the official launch of Cartier’s page on TikTok.  

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Credits

Director : Charlotte Wales (Colors)

Post-production film : Mathematics

Post-production music : Thomas Anduze

Business Affairs music : Barthélémy Ponsot (Prodigious)

Post-production digital assets : Prodigious

Print : Maud Rémy-Lonvis


CARTIER INTERNATIONAL

Sr Vice President Chief Marketing Officer: Arnaud Carrez

International Creative Communications Director : Emmanuelle Guillon

Creative Profuct Content Director : Marco Terroni

Creative Corporate Content Director : Elodie Hubsch-Thiele

Creative Content Group Manager : Hélène Duval

Creative Content Senior Project Manager : Anissa Bouaziz

AGENCY : PUBLICIS LUXE

Creation : Antoine Bonodot

Creation Film and Digital : François Pelce, Camille Beaujard, Benoit Chanson, Melissa Masson

Creation Print: Jeremy Givord, Valentin Fillet

Creation CRM and e-commerce : Jean Baratto, Pauline Etourneau

Commercial: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Marine Michoud, Laurence Lévy, Natalia Dobiecka Anne-Charlotte Delaisement

TV production: Christine Bouffort

Art buying : Emma Boutami

Genres: People, Musical

Categories: Accessories, Clothing and Fashion

Publicis Luxe, Wed, 17 Nov 2021 09:24:50 GMT