The independent creative agency launched an irreverent campaign for the tech-car company to establish a new way of buying a car in Ireland. Launching this week, the campaign for Carstore.ie consists of a national TV, Radio, Digital and Social campaign.

The campaign features a used car sales finger called Jackson who guides us through, in his own quirky and off-beat way, the ease of buying a car online with Carstore.ie. Essentially Carstore.ie is putting the power of buying a car into your hands, because all you need to outsmart a crafty car dealer is your finger.

Brendan Keary, managing director at Carstore.ie said: “​Carstore are shaking up the old way of buying used cars by bringing the whole process online, making it easier for customers all over Ireland. We wanted a distinctive campaign to show that we do things differently”. 

Colin Hart, creative director, The Public House, added: ​“Our entire approach as an agency is to work with clients as ambitious as us. Carstore.ie are changing the Irish car sales industry through a great product and a personality to match”.

Carstore.ie is a new way to buy used cars in Ireland. They are the first brand in Ireland to let you buy a used car entirely online and then deliver it straight to your door, it couldn’t be easier. Carstore will deliver within 48 hours and offer a hassle free return if after a seven days test drive you don’t love it. ​Visit ​www.carstore.ie​ to find out more.

The campaign was directed by Chris Cotham from Pull the Trigger. The media buying was delivered by Initiative with Search, Digital and Social Media Planning and Buying delivered through Vroom.