Thu, 03 Mar 2022 09:16:55 GMT
carsales has announced that its award-winning content series Grey Nomads has returned to screens for a second season - just in time to inspire all the homegrown road trips being planned for 2022!
Aimed at get up and get going baby boomers, the first season of Grey Nomads resonated strongly with audiences. Season two returns to again cast a humorous eye at caravanning around Australia, uncovering the struggles, joys and reality of retirement and life on the road.
Priya Kanniappan, carsales group marketing director, said: “Grey Nomads made its debut in 2020, just as Australia was on the cusp of elongated lockdowns and travel restrictions. At the time of release, Grey Nomads allowed Aussies to find comfort and escapism in what was otherwise an extremely frustrating time.
“We were able to connect with audiences far and wide but particularly with baby boomers who should have been out celebrating their newfound freedoms from working life.”
Season Two of Grey Nomads builds on some of the original’s most-loved characters and adds a few twists that should keep everyone on their toes, including a surprise wedding!
Kanniappan continued: “The 55+ demographic represents almost a fifth of Australia’s auto intender market. They are avid content and social media consumers and continue to be an important audience for carsales. Grey Nomads came about when we identified a unique opportunity to create content to appeal to this audience. And they asked for more…”
carsales has again partnered with 25FPS’s Hamish Roxburgh and Felix Williamson to produce Grey Nomads Season Two. APIA Insurance is the series sponsor and will work with carsales to inspire baby boomers to get out and enjoy the great outdoors.
Natalie Choules, APIA marketing manager says: “Thanks to the great work via our media agency OMD, we are excited to partner with carsales, for the second season of Grey Nomads. It’s a great opportunity to speak to Australian Retirees in an engaging and relatable way, which inspires & excites them about their newfound freedoms at this stage of life.”
Grey Nomads premiered on February 24 at 4pm (AEDT) and streams weekly via www.carsales.com.au/grey-nomads
Categories: Cars, AutomotiveThinkerbell, Thu, 03 Mar 2022 09:16:55 GMT