Carrera Invites You to a Brand New World

Inspired by the brave and daring attitude of the Carrera Panamericana, Carrera has racing written in its DNA. Under the new moniker "Racing since 1956", Carrera merges the fashion and the racing world, rediscovering its heritage and talking directly to those who choose to live in the fast lane of life.  Created with advertising agency Wieden+Kennedy Amsterdam, this new campaign will lay the foundations for Carrera's long-term global brand platform, launching in key markets with OOH, global events, point of sale activations and online with banners, films, social media and a brand new website, which launches today. 

 

In line with the campaign the new Carrera website embraces the brand's heritage, bringing to life the racing attitude with determined visuals and bold graphic elements. The user is at the core of the web design, with the full product catalogue being brought to life with large images and intuitive interactions, ensuring a fast and clear navigation. A fashion editorial approach provides background to the brand and collections creating inspiring shareable content that ladders up to the racing attitude. Carrera - you race or you don't. 

 

Credits

 

CARRERA

Global Head House Brands: Nicola Giorgi

Designer: Nicola Bonaventura

Senior Brand Manager Safilo Brands: Andrea Bocchiola

Communications Manager: Susan van Deth

Digital Marketing: Elisa Zangirolami

Brand Manager: Ilaria Donato

Web Developer: Paolo Stefan

Web Designer: Giovanni Scalabrin

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Mark Bernath & Eric Quennoy

Creative Directors: Rosie Bardales, Alvaro Sotomayor, Edu Pou

Art Director: Riccardo Rachello, Siavosh Zabeti

Copywriter: Ebba Hult

Creative Technologist: Paul Skinner

Interactive Director: Andrew Allen

Interactive Producer: Matthew Ravenhall

Strategic Brand Planner: Daisy Andrewes

Communications Planner: Richard Oldfield

Group Account Director: Eva Rausch

Account Director: Eleanor Thodey

Account Manager: Rachel Mays

Business Affairs: Emilie Douqué

 

INTERACTIVE PRODUCTION

 

PRODUCTION COMPANY: RANDOM STUDIOS

Design Director: Vinny Lowe

Lead Designer: Leigh Hibell

Designers: Demian Hamann, Timo Kuilder, Olle Larson

User Experience: Richard Overboom

User Experience Consultant: Jamie Foggon

Technical Lead: Hugo Dechense

Developers: Paul Brand, Patrick Brouwer, Bas Simons, Martijn Eerens, Paul Tondeur

Animation: Coen Grift, Ben Wegscheider

SEO: Geert Faber

QA: Spritecloud

Producer: Monique Richards