Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Carrefour Travels Through the Decades Celebrating Christmas Eve Dinners



The supermarket campaign, from Publicis, thanks customers for 60 years of Christmases together

Carrefour Travels Through the Decades Celebrating Christmas Eve Dinners
For its 60th anniversary, Carrefour retraces 60 years of French family Christmases and pays tribute to its customers through a TV film broadcast. Carrefour also reminds the initiatives they are putting in place for food quality.
In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day.
With Françoise Hardy's song ‘Gli Altri’ playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memories. This realisation is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Storytelling, People

Categories: Retail and Restaurants , Supermarkets

Publicis Worldwide, Fri, 29 Nov 2019 11:11:04 GMT