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Carrefour Travels Through the Decades Celebrating Christmas Eve Dinners

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The supermarket campaign, from Publicis, thanks customers for 60 years of Christmases together

Carrefour Travels Through the Decades Celebrating Christmas Eve Dinners
For its 60th anniversary, Carrefour retraces 60 years of French family Christmases and pays tribute to its customers through a TV film broadcast. Carrefour also reminds the initiatives they are putting in place for food quality.
In this 90-second film, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day.
With Françoise Hardy's song ‘Gli Altri’ playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time... It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memories. This realisation is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.

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Marketing management France and Group: Amélie Oudéa-Castéra, Élodie Perthuisot, Nathalie Jacquier, Jennifer Peyre


Agency: Publicis

Account team: Christian Verger, Cécile Moreau, Aurélie Fossoux

Chief Creative Officer: Anne de Maupeou

Creative Director: Clément Sechet, Jean-François Goize

Strategic Planner: Sarah Lemarié

Social media strategy: Gautier Rennes, Julien Petit

TV producer: Cleo Ferenczi

Post-production Prodigious: Nathalie de Ramecourt


Production: Insurrection

Director: Thierry Poiraud

Producer: Valentine Gomes Ferenczi

Production manager: Benoît Roques

Post production manager Insurrection: Clémence Cuvelier

Chief operator: Mathias Boucard


Musical Supervision: Alexandre Rabia

Sound Production: Schmooze

Sound Producer: Matthieu Sibony

Sound mix: Sylvain Rety

Post Production

Post production image: Mikros

Post Production manager: Quentin Martin

Chief editor: Sophie Fourdrinoy

Editing assistant: Zoé Sassier

Colourist: Jean-Clément Soret

Genres: People, Storytelling, Dialogue

Categories: Supermarkets, Retail and Restaurants

Publicis Worldwide, Fri, 29 Nov 2019 11:11:04 GMT