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Carphone Warehouse 'Scrimpers'

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CHI & Partners and Partizan spare a thought for stingy phone fans

Carphone Warehouse 'Scrimpers'

Carphone Warehouse, the UK's high-street mobile and tablet retailer has launched a new campaign with CHI & Partners and Partizan.  The work promotes Carphone Warehouse as the place to go for people who really, really like saving money.


The campaign launches with “Scrimpers”, a 40s musical spot that celebrates those smart, thrifty and tight things people do to save money.  The ad resolves by explaining that you can also save money by comparing phone deals with Carphone Warehouse’s new “Live Tariff Checker”.


Brand: Carphone Warehouse
Clients: Kay Parkinson, Julian Diment, Peter Fennell
Agency: CHI&Partners
Executive Creative Director: Jonathan Burley
Creative Directors: Alexei Berwitz & Rob Webster
Creatives: Joseph Keirs & Sef Tedder
Agency Producer: Alex Nicholson
Production Company: Partizan
Director: Eric Lynne
Producer: David Stewart
Sound: Sam Ashwell@750
Music: Adam Buxton and Tim Sutton
Account Planning: Laura Kinzett

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Categories: Mobile phones, Utilities

The&Partnership, Wed, 18 Sep 2013 14:06:13 GMT