Tue, 30 Mar 2021 13:40:00 GMT
Carousell, one of the world’s largest and fastest growing classifieds platforms, has appointed 72andSunny Singapore as its creative partner for 2021 to lead cross-market campaigns and activations. The agency was awarded without a pitch and is a continuation of the ongoing relationship between Carousell and 72andSunny.
Carousell first appointed 72andSunny for its brand launch in 2019. The agency created a regional campaign positioning Carousell as a unique peer-to-peer community where buyers and sellers don’t just transact but connect in multiple ways to open up more possibilities. The integrated campaign included hyper-contextual films, out of home, digital and social assets for key segments and need states.
Following that, 72andSunny helped Carousell spark an influencer ‘reboxing’ movement so second-hand products could get a new lease of life, and most recently launched a conversion campaign for its automotive vertical in late 2020.
This most recent appointment comes on the back of 72andSunny being awarded OPPO’s global brand partner, following a multi-agency pitch.
Cassandra Leong, brand lead, Carousell said: "As we grow our brand and offerings, we need a strategic and creative ally who shares our ambition, understands our business, and is a genuine collaborator, so we get better together. 72andSunny has demonstrated that and we’re excited to reunite again.”
Ida Siow, president, 72andSunny Singapore added: “The only thing better than new partnerships is sustaining strong long-term relationships. We’re proud of the work we have done for Carousell, but perhaps even prouder that we are in this for the long-haul, to truly help Carousell win the future.”view more - Hires, Wins & Business72andSunny Singapore, Tue, 30 Mar 2021 13:40:00 GMT