Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, has been elected as Chairman of the Board of Directors of Effie Worldwide, a nonprofit that champions the practice and practitioners of marketing effectiveness. Daryl Lee, Global Chief Executive Officer at UM was elected Vice Chairman. Carolyn and Daryl have served as Effie board members since 2010.
Effie Worldwide’s Board of Directors work with the CEO and President of Effie Worldwide to set the organization's course and to ensure that its operations are well run. Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database.
“The most important and meaningful measure for any marketing campaign is how effective a brand has been in reaching the right audience and ultimately, if that campaign achieved the advertiser’s KPIs. In that respect, Effie Worldwide has built a solid platform of insight and resources on marketing effectiveness and earned deep respect from marketers around the world,” said Carolyn Everson. “Dedicating time to serve as Chairman of the Board is an investment in the learning and advancement of effective marketing.”
As Vice President of Global Marketing Solutions at Facebook, Carolyn leads Facebook’s relationships with its top marketers and agencies across the globe, overseeing a team of regional leaders, global partnerships, global agencies and Facebook’s Creative Shop. Prior to Facebook, Carolyn was a Corporate Vice President at Microsoft and also spent seven years at MTV Networks as both Chief Operating Officer and Executive Vice President. In addition to her years of service on the Effie Worldwide Board of Directors, she is on the Board of Directors of Hertz Global Holdings, Inc.; serves on the boards of DonorsChoose, The John A. Reisenbach Foundation, and the Mobile Marketing Association; and is an advisor to Luma Partners.
As the Global CEO of UM, Daryl is responsible for the media agency’s global strategy, direction and operations, and oversees global management for clients, including Coca-Cola, Hershey’s, Johnson & Johnson and Sony. He has held executive positions at both creative and media agencies within the Interpublic Group including McCann Worldgroup and McCann-Erickson. In addition, he worked at Ogilvy and McKinsey & Company. Daryl sits on the board of the Gay and Lesbian Alliance Against Defamation (GLAAD) and has served on the inaugural jury for the Creative Effectiveness Cannes Lions and as a juror on Cannes Media Lions.
“Improving marketing effectiveness through creativity is key for every global marketer,” said Daryl Lee. “I am honored to serve as Vice Chairman of the Effie Board and look forward to working with Carolyn and Neal Davies, the new President and CEO of Effie Worldwide, to help expand the Effie mission around the world.”
Carolyn Everson succeeds Carl Johnson, Cofounder of Anomaly, who served two terms as Chairman of the Board, from 2013-2014 and 2009-2010.
Since 1968, Effie Worldwide has honored marketing ideas that work. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie Award competitions.view more - Creative
Genres: Peoplelbbonline.com, Tue, 08 Jul 2014 11:31:23 GMT