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Carmichael Lynch's Mattress Testers

02/07/2013
Advertising Agency
Minneapolis, USA
44
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Tempur-Pedic Campaign Continues with 'Greta' & 'Love Birds'

 Carmichael Lynch has launched two new Tempur-Pedic spots on national broadcast, cable and digital video. These spots, filmed by award-winning director Martin Granger, follow Dr. Nicklas Sandström as he explores the Tempur-Pedic Innovation Lab. Sleeping on the job is part of the job at the Lab. In the first spot, we follow Dr. Nicklas as he introduces us to Greta, a professional mattress tester. She sleeps all day, so you can sleep all night.

 

In the second spot, Love Birds, Dr. Nicklas faces his worst nightmare: Couples sleeping apart. With the help of his strong-willed and strong-armed lab technicians, watch as he attempts to get the couple back into bed together. Broken English and all. 

 

 

TITLE: “Love Birds”

 

CLIENT:  Tempur-Pedic

 

AGENCY

 

Agency: Carmichael Lynch

 

Chief Creative Officer: Dave Damman

 

Writer:  Nick Nelson

 

Art Director:  Phil Jones

 

Director of Integrated Production: Joe Grundhoefer

 

Exec Senior Producer:  Freddie Richards

 

Business Manager:  Vicki Oachs

 

Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm

 

Senior Project Manager: Lisa Brody

 

PRODUCTION

 

Production Company: Moxie Pictures

 

Director: Martin Granger

 

Executive Producer: Roger Zorovich     

 

Line. Producer:  Heidi Soltesz 

 

Director of Photography: Eric Schmidt

 

POST PRODUCTION

 

Edit House: HutchCo Technologies                                        

 

Editor:  Jim Hutchins, Joaquin Muchado                                      

 

Producers: Jane Hutchins, Bhavani Perry   

 

Music House: Beacon Street                                                          

 

Audio Mix: BWN Music and Sound                                                

 

Mixer: Carl White

 

Graphics: Brad Baker, CLIP

 

Finishing/CGI: Drive Thru

 

TALENT

 

On-camera talent for “Love Birds”: 

 

Charles Janasz – Dr. Nicklas Sandström

 

Sean Lograsso - Lars

 

Matthew Olsen

 

Silvia Panaccione

 

Adam Salandra

 

Frieda Toroman

 

Andrey Ivchenko

 

Alexander Denk

 

TITLE: “Greta”

 

CLIENT:  Tempur-Pedic

 

AGENCY

 

Agency: Carmichael Lynch

 

Chief Creative Officer: Dave Damman

 

Writer:  Nick Nelson

 

Art Director:  Phil Jones

 

Director of Integrated Production: Joe Grundhoefer

 

Exec Senior Producer:  Freddie Richards

 

Business Manager:  Vicki Oachs

 

Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm

 

Senior Project Manager: Lisa Brody

 

PRODUCTION

 

Production Company: Moxie Pictures

 

Director: Martin Granger

 

Executive Producer: Roger Zorovich     

 

Line. Producer:  Heidi Soltesz 

 

Director of Photography: Eric Schmidt

 

POST PRODUCTION

 

Edit House: HutchCo Technologies                                        

 

Editor:  Jim Hutchins, Joaquin Muchado                                      

 

Producers: Jane Hutchins, Bhavani Perry   

 

Music House: Beacon Street                                                          

 

Audio Mix: BWN Music and Sound                                                

 

Mixer: Carl White

 

Graphics: Brad Baker, CLIP

 

Finishing/CGI: Drive Thru

 

TALENT

 

On-camera talent for “Greta”: 

 

Charles Janasz – Dr. Nicklas Sandström

 

Sean Lograsso - Lars

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