Carmichael Lynch's Mattress Testers

 Carmichael Lynch has launched two new Tempur-Pedic spots on national broadcast, cable and digital video. These spots, filmed by award-winning director Martin Granger, follow Dr. Nicklas Sandström as he explores the Tempur-Pedic Innovation Lab. Sleeping on the job is part of the job at the Lab. In the first spot, we follow Dr. Nicklas as he introduces us to Greta, a professional mattress tester. She sleeps all day, so you can sleep all night.

In the second spot, Love Birds, Dr. Nicklas faces his worst nightmare: Couples sleeping apart. With the help of his strong-willed and strong-armed lab technicians, watch as he attempts to get the couple back into bed together. Broken English and all. 

TITLE: “Love Birds”

CLIENT:  Tempur-Pedic

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer:  Nick Nelson

Art Director:  Phil Jones

Director of Integrated Production: Joe Grundhoefer

Exec Senior Producer:  Freddie Richards

Business Manager:  Vicki Oachs

Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm

Senior Project Manager: Lisa Brody

PRODUCTION

Production Company: Moxie Pictures

Director: Martin Granger

Executive Producer: Roger Zorovich     

Line. Producer:  Heidi Soltesz 

Director of Photography: Eric Schmidt

POST PRODUCTION

Edit House: HutchCo Technologies                                        

Editor:  Jim Hutchins, Joaquin Muchado                                      

Producers: Jane Hutchins, Bhavani Perry   

Music House: Beacon Street                                                          

Audio Mix: BWN Music and Sound                                                

Mixer: Carl White

Graphics: Brad Baker, CLIP

Finishing/CGI: Drive Thru

TALENT

On-camera talent for “Love Birds”: 

Charles Janasz – Dr. Nicklas Sandström

Sean Lograsso - Lars

Matthew Olsen

Silvia Panaccione

Adam Salandra

Frieda Toroman

Andrey Ivchenko

Alexander Denk

TITLE: “Greta”

CLIENT:  Tempur-Pedic

AGENCY

Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer:  Nick Nelson

Art Director:  Phil Jones

Director of Integrated Production: Joe Grundhoefer

Exec Senior Producer:  Freddie Richards

Business Manager:  Vicki Oachs

Account Service Team: Stacy Janicki, Jesse Simon, Sarah Brehm

Senior Project Manager: Lisa Brody

PRODUCTION

Production Company: Moxie Pictures

Director: Martin Granger

Executive Producer: Roger Zorovich     

Line. Producer:  Heidi Soltesz 

Director of Photography: Eric Schmidt

POST PRODUCTION

Edit House: HutchCo Technologies                                        

Editor:  Jim Hutchins, Joaquin Muchado                                      

Producers: Jane Hutchins, Bhavani Perry   

Music House: Beacon Street                                                          

Audio Mix: BWN Music and Sound                                                

Mixer: Carl White

Graphics: Brad Baker, CLIP

Finishing/CGI: Drive Thru

TALENT

On-camera talent for “Greta”: 

Charles Janasz – Dr. Nicklas Sandström

Sean Lograsso - Lars