Carmichael Lynch
2 years ago
Carmichael Lynch Relaunches Conoco with Quirky Animation Series
Animation created Bento Box and production company Ways & Means
To relaunch gas brand Conoco, Carmichael Lynch partnered with artist/animators Jimmy Marble, Julian Glander, John McLaughlin, Stanley Sunday, Bento Box (of Bob Burger’s fame), and production company Ways & Means to create a series of social films.
With more than 50 pieces of video content, Choose Go is like an obscure Tumblr page come to life.
With a mix of live action and animation, it’s a motivational speech wrapped in a buffet of GIFs, brain candy, and other internet-born strangeness, designed to remind the world to fill up and go.
Client
Advertiser: Conoco
Social Media: Cavan Reagan Reichman, Dustin Smith (Engagement)
Post Production / VFX
Colourist: Matt Osborne
Producer: Duncan Ferguson/ Liza Kerlin(The Mill/LA) Ana Orrach (Tempest FX)
Compositor: Casey Allen, Clark Parkhurst
Creative Director: Ben Jones/Howard Shur (Tempest FX)
Animation: Garrett Davis (Face Melt, High Five, Flying Squirrel*, Ski Free*) Julian Glander (Hood Ornament, Stuck Inside)
VFX Producer: Marc Steinberg
VFX: Tempest FX/ Flawless Post (Supplementary)
Animators: Amy Q. Huang (Face Melt, High Five, Flying Squirrel*, Ski Free*)
Animator: Julie Kim (STAY Gelatin, GO Gelatin) Matt Marblo (Suprehero, Toe Stub) John McLaughlin (Dancing Man, TV Glue) Natalia Stuyk (Running Man/UFO, Gas Station)
Animation Company: Bento Box Entertainment
Animation Supervisor: James Merrill
3D Artists: Marc Steinberg
Executive Producer: Scott Greenberg, Joel Kuwahara/Thatcher Peterson (Mill/LA)/ Rik Michul (Tempest FX)
Animation
Animators: Stanley Sunday (Candy Mountain, Forceful Animal) Matt Taylor (Moon, 80's Videogame) Victoria J. Wee (Superhero, Go Button, Buffalo Tattoo)
VFX Producer: Max Lenard
Animator: Julie Kim (STAY Gelatin, GO Gelatin) Matt Marblo (Suprehero, Toe Stub) John McLaughlin (Dancing Man, TV Glue) Natalia Stuyk (Running Man/UFO, Gas Station)
Creative Agency
Creative Agency: Carmichael Lynch
Copywriter: Chad Temples (ACD)
Art Director: Samantha Perry
Chief Creative Officer: Marty Senn
Group Creative Director: arty Senn Group Creative Director
Brand Planner: Eden Thompson, Kathleen Grimstad
Media Planning Team : Andrew Lapham, Halle Mason, Sophie Lippold
Production Service
Production Service Company: Matre Productions LLC
Executive Producer: Lisa Keljik
Producer: Jennifer David (Content)
Production Company
Production Company: Ways & Means
Executive Producer: Jett Steige, Lana Kim
Director: Jimmy Marble
DOP: David Robert Jones
Line Producer: Taylor Vandergrift
Music
Music Company: Jeffrey Brodsky
Composer: Jeffrey Brodsky (Writer)
Sound Engineer: Ian Chase
Sound Editor: Jacob Flack, Timothy Preston
Sound Design: Unbridled Sound
Audio Post Production: Unbridled Sound
Offline
Edit Company: Ways & Means
Editor: Sean Patrick Leonard
Producer: Ana Orrach
Executive Producer: Jett Steiger & Lana Kim
Online Editor: Tempest FX
