Creative agency Carmichael Lynch celebrates its 50th Anniversary this week. With a history of iconic campaigns for Harley-Davidson and Porsche, the agency played a key role in establishing Minneapolis as one of the country’s preeminent creative hubs. Carmichael Lynch’s proud creative legacy continues today with innovative work driving strong results for brands including Subaru of America and Jack Link’s Beef Jerky.
Co-founded in 1962 by Lee Lynch and Jack Carmichael, Carmichael Lynch boasts a history of longstanding relationships with clients such as American Standard, Cargill and Rapala that span 20 years or more – practically unheard of in the advertising business.
“I’m thrilled to honor Carmichael Lynch’s 50th with the pioneers who started it all,” said CEO Mike Lescarbeau. “As we honor our past, we also look to the future. Carmichael Lynch today is a community of creative minds. We are artists, writers, musicians, designers, and strategists dedicated to the pursuit of ideas. The next 50 look incredibly bright.”
Carmichael Lynch’s 50th Anniversary comes with the recent promotion of Dave Damman to Chief Creative Officer and the launch of a new brand identity. This new brand positioning includes a new website (www.carmichaellynch.com
), logo and re-imagined workspace in downtown Minneapolis, a reflection of the agency’s belief that an inspiring workspace is a critical component of good creative.
Carmichael Lynch kicked off the celebration Friday evening with a party at Minneapolis restaurant Solera. Over 500 guests, including Carmichael Lynch alums and clients came to celebrate. Highlights of the evening included The O’Gong Show (the agency’s own take on The Gong Show and a nod to its Irish heritage). The celebration will continue with events throughout the year showcasing the agency’s creative sensibility in video, digital and guerilla marketing.