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Carlton Draught - Draught Pick 2013

Creative 597 Add to collection

Clemenger BBDO campaign with the opportunity to win a year’s supply of beer

Carlton Draught - Draught Pick 2013

 

The live footy tipping app that tore through the football world like a tattoo gun is back, bigger and better. Draught Pick is your chance to use a lifetime of footy knowledge to win money-can’t-buy prizes. And the best bit is, unlike regular footy tipping, all you need is one great game to win big. 
 
Draught Pick is the only footy tipping app where you don’t have to tip every round to have the chance to take out the big prize. In fact, one good game could see you and a mate attending the 2013 Toyota AFL Grand Final in style. Or winning a whole Year of Beer. 
 
Sorry, you might not have heard that. A. Year. Of. Beer.
 
After some intense research in the field, Draught Pick 2013 was designed by Clemenger BBDO Melbourne for the more casual tipper. 
 
 
Carlton Draught’s Marketing Manager, Alastair McCausland, explains: “Other footy tipping competitions require a serious commitment, and we know often blokes struggle with this. Every week you have to work out your team, remember the stats, have some historical data at your fingertips and remember to actually do it. With Draught Pick, we want you to tip when it suits you – when you’re having a beer and a laugh with your mates – but still give you the opportunity to win big,” he said.
 
Draught Pick’s second season line up will impress the selectors: they’ve beefed up with ‘The Magnet’ for the player with the most possessions; the ability to pick which quarter the first substitute will occur; added depth with more prizes to be announced later in the season; and the absolute wizardry of the ‘Draught Finder’, the built-in GPS locator to find the pub nearest you serving brewery fresh Carlton Draught. 
 
The new Draught Pick still has the features that made it best on ground in its debut season: as well as picking the winning team, there’s the Triple Shot, the Tough Nut, Trivia; the Half Time Poll; and the leaderboards comparing your scores to those of your mates and the rest of Australia. 
 
Download Carlton Draught Draught Pick from the App Store in time to play it live in Round One. 
 
Draught Pick is a free app, designed for those aged 18 years or over and age confirmation is required to sign up.
 
 
 
Credits
 
Creative Agency: Clemenger BBDO Melbourne
Digital Supervision: 474 Labs @ Clemenger BBDO
Production: Inlight Media
Social: Yarn @ Clemenger BBDO
Media: Mediacom
 
General Manager of Marketing: Andrew Meldrum
Marketing Manager: Alastair McCausland
Assistant Brand Manager: Laura King
 
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Clemenger BBDO Melbourne, Fri, 22 Mar 2013 11:06:08 GMT