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Carl's Jr./Hardee's Jim Beam Bourbon Burger

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72andSunny & H.S.I. Productions unveil launch spot

Carl's Jr./Hardee's Jim Beam Bourbon Burger

 

Today, Carl’s Jr.® and Hardee’s® announced the arrival of the Jim Beam® Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam® Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu.
 
 
Created by 72andSunny, “Mrs. Robinson,” depicts Heidi taking on the iconic role of Mrs. Robinson (inspired by the classic coming-of-age movie The Graduate) as she entices a young man with the indulgent burger. For Carl's Jr. ® and Hardee's®, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys.
 
The Jim Beam® Bourbon Burger features rich and tangy sauce flavored with Jim Beam® bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun.
 
Credits
 
Client: CKE Carl Karcher Enterprises
Andy Puzder President, CEO
Brad Haley CMO
Brandon LaChance Director of Advertising
Beth Mansfield Director of PR
Allison Pocino Product Brand Manager
 
AGENCY
 
Agency: 72 and Sunny
Glenn Cole Executive Creative Director/Partner
Mick DiMaria Creative Director
Justin Hooper Creative Director
Rebecca Ullman Writer
Sarah Herron Designer
Sam Baerwald Director of Film Production
Molly McFarland Senior Film Producer
Brooke Horne Film Producer
Latanya Ware Business Affairs Manager
Sherri Chambers Group Brand Director
Alexis Varian Brand Director
Mandy Hein Brand Manager
Matt Johnson Group Director Strategy
Melissa Harris Senior Print Producer
 
Production Company: H.S.I. Productions:
Chris Applebaum Director
Doron Kauper Head of Production
Kim Dellara Executive Producer
John Hardin Producer
 
Editorial: Arcade Editorial
Will Hasel Editor
Amburr Farls Producer
Damian Stevens Managing Partner
 
POST FX: Brickyard VFX
Patrick Poulatain Lead VFX Artist
Diana Young Head of Production/VFX Producer
 
Sound Design/Mix: On Music and Sound
Mixer: Chris Winston
 
Music:
Post Haste Soundry and Barefoot Music
Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson
Publisher: Swopie Songs ASCAP
Track Title: Awkward Date
 
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72andSunny LA, Fri, 22 Mar 2013 10:15:17 GMT