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Carl's Jr. & Hardee's 'Potholes'


'Man Of Steel' themed campaign by 72andSunny in time for upcoming film release

Carl's Jr. & Hardee's 'Potholes'

Carl’s Jr.® and Hardee’s® introduce their new Super Bacon cheeseburger through a  “Man of Steel”TM -themed campaign from 72andSunny. The newest premium  burger offering from Carl’s Jr.® and Hardee’s®  is part of the restaurants’ promotional tie-in with Warner Bros. Pictures’ release of “Man of Steel”, coming to theatres June 14.


Created by 72andSunny, “Potholes,” highlights the unsung, everyday heroes in Superman’s world who deserve a super-satisfying burger. Carl's Jr. ® and Hardee's® knew ‘Man of Steel’ was going to be the must-see film of the summer, so it was the perfect partnership for their must-eat burger of the summer, the Super Bacon Cheeseburger.

The Super Bacon Cheeseburger feature a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce and a super serving of bacon, with six cull bacon strips woven together into a crispy bacon nest.


Client: CKE Carl Karcher Enterprises
Andy Puzder President, CEO
Brad Haley, CMO
Bruce Frazier, SVP Product Marketing and R&D
Steve Lemley, SVP Field Marketing and Media 
Brandon LaChance, Director of Advertising
Jenna Petroff, PR Manager
Mark Jenkins, Product Marketing Manager

Agency: 72andSunny
Glenn Cole CCO
Mick DiMaria Creative Director
Justin Hooper Creative Director
Mark Mazriaz, Lead Writer
Rob Anton, Designer
Sam Baerwald Director of Film Production
Molly McFarland Senior Film Producer
Brooke Horne Film Producer
Latanya Ware Business Affairs Manager
Sherri Chambers Group Brand Director
Alexis Varian Brand Director
Matt Johnson Group Strategy Director 

Production Company: Believe Media
Zack Snyder - Director
Liz Silver - EP
Gary Romano - Line Producer

¬¬Editorial: Union Editorial
Nicholas Wayman - Harris - Editor
Joe Ross - Producer

DJ DesJardin - VFX Supervisor
Josh R. Jaggars - VFX Producer

MPC VFX Supervisor - Guillaume Rocheron
MPC VFX Producer - Doug Oddy

Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young Head of Production - VFX Producer

Sound Design/Mix: 
On Music and Sound
Chris Winston - Mixer

Idea Place
Curt Cash - Sound Design; Mix

Artist: Hans Zimmer
Writer: Hans Zimmer
Publisher: Warner-Olive Music (ASCAP)
Label: Warner Bros. Entertainment Inc.

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72andSunny LA, Wed, 29 May 2013 08:35:45 GMT