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Carl's Jr. & Hardee's Game Day Fantasy

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Brickyard completes VFX for 72andSunny spot starring Katherine Webb

Carl's Jr. & Hardee's Game Day Fantasy

Bi-coastal effects and animation studio Brickyard VFX completed visual effects for the newest Carl’s Jr.® and Hardee’s® spot directed by Chris Applebaum of HSI via advertising agency 72andSunny. The spot promotes the new Buffalo Blue Cheese Burger at Carl’s Jr. and Hardee’s, and features model and beauty queen Katherine Webb.


Brickyard VFX has consistently been delivering VFX for Carl’s Jr. spots for over ten years. Shot on location at a football stadium in Pasadena, the VFX work involved extensive crowd duplication in addition to artistic touches designed to enhance the fantasy sequence, artfully executed by Brickyard VFX Creative Director Patrick Poulatian. Since there were a limited number of extras available at the shoot, George Fitz composited countless sets of fans to fill the stadium with crowd tile elements that Head of CG David Blumenfeld carefully coordinated. 

“As is the production mantra, it is always best to capture as much practically as possible. Although we were prepared to create a digital crowd to fill the stands as needed, in the end we were able to successfully maximize the use of human actors,” said Diana Young, Head of Production. 

“A few hours before the shoot we blocked off ten by ten squares of seating within our shoot range, which spanned approximately 8000 stadium seats,” explained Blumenfeld. “By color coordinating blocks of seating with gaffer tape, we were able to quickly move the group of extras from point A to point B with enough variation to capture the required tiles and expedite the live action shoot. The production company really appreciated the planning and simplicity with which we got through what can tend to be a time consuming and tedious part of a shoot—and the tiles fit together and were composited seamlessly to fill the stadium."



“Game Day Fantasy”

Client: CKE Restaurants, Inc. (Carl’s Jr. / Hardee’s)
Chief Creative Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
Director of Advertising: Brandon LaChance
SVP of Product Marketing: Bruce Frazer
VP of Field Marketing, Media & Merchandising: Steve Lemley

Agency: 72andSunny
Chief Creative Officer/Partner: Glenn Cole
Chief Strategic Officer/Partner: Matt Jarvis
Creative Directors: Mick DiMaria, Justin Hooper
Lead Writer: Mark Maziarz
Senior Writer: Chad Goodnoe 
Designers: Gabo Curiel, Geo Panch
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Jenny Jones
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Director of Business Affairs: Christine Claussen
Business Affairs Manager: Latanya Ware
Brand Director: Alexis Varian
Brand Manager: Tim Sekiguchi
Communications Manager: Emily Hodkins

Production Company: HSI
Director: Chris Applebaum
Head of Production: Doron Kauper
Executive Producer: Kim Dellara
Producer: John Hardin

Editorial: Cosmo Street
Editor: Katz
Producer: Yvette Sears

Visual Effects/Online: Brickyard VFX
Lead VFX Artist: George Fitz
VFX Artist: Patrick Poulatian
VFX Artist: Mike Ek
VFX Artist: Andy Edwards
Head of CG: David Blumenfeld
CG Artist: Dan Gutierrez
Graphic Designer: Anthony Medina
Set Supervisor: Robert Hodgson
Head of Production/VFX Producer: Diana Young

Telecine: Co3
Producer: Matt Moran
Artist: Mike Pethel

Sound Design/Mix: On Music and Sound
Sound and Design Mixer: Chris Winston

Music: Beacon Street Studios
Composer: John Nau
Composer: Andrew Feltenstein
Producer: Caitlin Rocklen

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Genres: Visual VFX

Categories: Restaurants, Retail and Restaurants

72andSunny LA, Wed, 02 Oct 2013 09:17:58 GMT