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Carlos 'Kaito' Araujo Signs to Little Minx

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Director and photographer joins for commercials and content

Carlos 'Kaito' Araujo Signs to Little Minx

Preeminent production company Little Minx continues to build its uniquely diverse and inclusive roster of talent by adding director/photographer Carlos 'Kaito' Araujo.

At the age of 19, Kaito moved to Los Angeles to begin his career working as a director and photographer for Sean “Diddy” Combs at Combs Enterprises. Kaito has since captured countless iconic moments with Combs—most notably photographing him for Vanity Fair’s September cover earlier this year—as well as other celebrities including Drake, Jay-Z, Tiffany Haddish, Madonna, Justin Bieber and DJ Khaled. He has contributed to brand campaigns for Spotify, Ciroc and Activision’s Call of Duty, and his work has been featured in Vogue, GQ, People, Billboard and Complex, among others.

Additionally, Kaito has been busy on the commercial front, recently directing the anthem spot for Frito-Lay’s #joyFULLYBlack campaign. Created in partnership with REVOLT, the campaign was produced by a 100% Black creative team. This year, Kaito was also tapped as the director and photographer for TikTok’s Culture Drivers campaign, which celebrates the best brand and creator partnerships on TikTok.

“Kaito is an incredibly talented young man,” said Helen Hollien, Little Minx executive producer. “His eye is unrivaled; I’ve never seen someone like him in my 30 years. We’ve already shot our first spot together for the Frito-Lay #joyFULLYBlack campaign and his potential is clear. He represents a new generation of artists breaking into our industry, spreading new ideas in everything he does. From my own experience, clients will find him creative, imaginative, inspiring and thoughtful. He fits into Little Minx perfectly. We are so happy to have him.”

“It’s a blessing for me to ​join ​the Little Minx roster ​alongside other talented​,​ innovative creatives within the commercial space,” said Kaito. "I look forward to collaborating with more brands​​and capturing cutting edge​ stories that connect​ with their audience."

“This is a thank you to Zach Hilder, ECD at 72andSunny, for introducing us to Kaito,” said Little Minx president Rhea Scott. “Zach knows we celebrate young talent, fresh perspectives and above all diverse voices who enlighten and captivate. I have a really good feeling about Kaito, he is meticulous, precise, eager for perfection, and also just mellow. I think he will go far.” 

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Little Minx, Thu, 02 Dec 2021 11:41:19 GMT