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Cardiovascular Hospital Fundación Cardio Infantil's Pet Hearing Protectors Prevent Broken Hearts

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Teaming up with Geometry Colombia, the campaign offers ear protectors to pets during fireworks season to prevent them from running away from home

Cardiovascular Hospital Fundación Cardio Infantil's Pet Hearing Protectors Prevent Broken Hearts

Colombia’s December holidays are known for celebratory fireworks throughout the month.  While fireworks may ring in the festivities, it is also the time of year when more pets are lost – with thousands running away from home, dazed and frightened by those same fireworks, and with others suffering illness and death as a result.  

Cardiovascular hospital Fundación Cardio Infantil has joined together with Geometry Colombia (a VMLY&R COMMERCE company) to help prevent a child’s heartbreak from the unnecessary loss of a pet.

Working together, they have unveiled Unbreakable Hearts – pet hearing protectors to alleviate undo pet stress associated with seasonal fireworks. Made of industrial quality rubber, these pet hearing protectors reduce excessive noise levels by up to 70%, being one of the cheapest preventative treatments in the loss and death of pets. At the same time, 100% of proceeds from the sales will go to the Fundación Cardio Infantil to provide life-saving treatment for low-income children with congenital heart disease.

Find out more about the pet hearing protectors here

The campaign runs December 7th, 2021 through January 1st, 2022.

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CEO: Xavier Serrano

CCO: Edwin Pineda

Account Director: Melissa Cadavid

CXO: Camilo Afanador

VP Planning: Sebastian Gutierrez

VP Digital Solutions: Henry Ramirez

Creative Director: Leonardo Gomez

Creative Director: Juan Fernando Martinez

Genres: Dialogue

Categories: Hospitals, Healthcare and Wellness

VMLY&R COMMERCE LATAM, Mon, 13 Dec 2021 11:07:37 GMT