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Cardi B 'Nails' It with Eye-Popping Moment of Acrylic Prowess in Reebok Ad

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Cut+Run's Ben Campbell edits 'Nails' starring the American rapper

Cardi B 'Nails' It with Eye-Popping Moment of Acrylic Prowess in Reebok Ad

Cardi B has starred in 'Nails,' an enthralling moment of acrylic prowess for Reebok as part of the campaign 'Sport The Unexpected.' Agency Venables Bell & Partners teamed with Cut+Run's editor Ben Campbell and Biscuit director Andreas Nilsson to create this eye-popping celebration of the collaboration between the performer and brand.



The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence goes well beyond the music. In other words, she nails it.

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Client

Advertiser: Reebok

Post Production / VFX

Post Production Company: The Mill

Producer: Katie Buckley, James Beck, Melanie Roy

Colourist: Greg Reese

Creative Director: Phil Crowe, John Leonti, Wes

Executive Producer: Anastasia Von Rahl

Production Coordinator: Sean Tomek

2D Lead: Martin Karlsson

3D Lead: Jason Mortimer, Jorge Montiel

Colour Producer: Liza Kerlin

Sound

Sound Company: Barking Owl

Creative Agency

Creative Agency: Venables Bell & Partners

Executive Creative Director: Will McGinness

Creative Director: Byron Del Rosario

Art Director: Victor Roa

Copywriter: Sam Bauer

Producer: Melanie Fedunok

Chairman: Paul Venables

Director of Integrated Production: Hilary Coate

Production Assistant: Mandy Tripp

Account Director: Kristin Obi

Account Supervisor: Jessica Zou

Account Manager: Patrice Boswell

Business Affairs Manager: Sametta Gbilia

Production Company

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

DOP: Alexis Zabe

Executive Producer: Holly Vega

Partner: Shawn Lacy

Managing Director: Shawn Lacy

Line Producer: Grace Bodie

Head of Production: Mercedes Allen-Sarria, Rachel Glaub

Production Designer: Alexis Ross

Music

Composer: Jacob Plasse

Track: Original ‘Nails Did’

Mixer: Mike Franklin, AJ Murillo

Offline

Edit Company: Cut+Run

Editor: Ben Campbell

Edit Assistant: Ramon DeSouza

Producer: Jess Manning

Executive Producer: Deanne Mehling

Genres: Comedy, People

Categories: Clothing and Fashion, Sportswear

Cut+Run US, Thu, 18 Jul 2019 10:04:39 GMT