Carat UK Wins Florette Business

Carat UK has been appointed by Florette to deliver all media planning and buying, extending dentsu UK&I’s existing successful creative relationship with the UK’s number one salad brand.

Florette’s creative account is managed by dentsumcgarrybowen and this new partnership expands dentsu UK’s remit to see Carat UK handle the brand’s strategy, planning and buying across BVOD, radio, digital and press. The new business was won through Carat’s team in Manchester.

At the heart of Carat’s designing for people process sits a deep understanding of human behaviour and the media agency’s innovative activation plans include prioritising attention using dentsu’s award-winning, multiyear global research programme Attention Economy to deliver success for Florette.

Charles Reid, group managing partner, Carat UK said: “We are excited to build on Florette’s strong relationship with fellow dentsu agency dentsumcgarrybowen, extending it into Media. One of the biggest levers in driving business growth through comms is creative and we are thrilled to work together in delivering truly integrated solutions that create long-lasting success.”

Nick White, head of marketing, Florette UK said: “Carat demonstrated a clear understanding of the Florette brand and delivered a comprehensive and well considered proposal for the business.I look forward to an effective working relationship”