Caramel Pictures Joins MediaMonks

MediaMonks has announced that that the world's leading food and liquids film studio, Caramel Pictures ("Caramel"), has joined the global MediaMonks family. Based in Amsterdam and operating globally, Caramel adds award-winning directors, specialist crew, studios, robotic equipment and over 25 years of craft in high-end digital photography and film for FMCG brands. The purchase broadens the MediaMonks Content Studio’s capabilities, as clients increasingly explore in-house, co-location and fit-for-format creative content models.

Victor Knaap, main Monk and CEO at MediaMonks says: "Agencies and brands are in growing need for high quality content, produced in an efficient way. In a time where the average online video is watched 2 to 6 seconds, high-end product and packaging shots are getting increasingly more important. By joining forces with Caramel, we can now shoot, produce and deliver the best quality content for food and beverage brands – all produced under one roof and fit for every platform and format."

Founded in 1977 by Will van der Vlugt, Caramel’s clients include production companies, creative agencies and brands such as Heineken, KFC, KitKat, Lays, Magnum, and Senseo. In addition, Caramel works with FMCG companies such as the Coca-Cola Company, Danone, Nestlé and Unilever.

Will van der Vlugt, Caramel founder, adds: “Since we started Caramel Pictures, we’ve been in constant motion, adapting to the evolving content needs of FMCG and CPG brands. Quality has always been at the forefront of our work and by investing in the latest equipment, top directors and specialized crew – our eye for detail, combined with MediaMonks’ scale will bring our content to another level. We are thrilled to join the MediaMonks family.”