Car Fintech Kicks Sex Lives Up a Gear With Car-ma Sutra Valentine’s Game

07/02/2023

10 Days

Advertising Agency

London, UK

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07/02/2023

Developed by ad agency 10 Days, Carmoola’s saucy in-car card game follows hot on the heels of its topless (car) calendar launch

Everyone’s heard of the Kama Sutra - the ancient Sanskrit text on sensuality, eroticism and how to achieve incredible emotional fulfilment.

Now the Car-ma Sutra game shows you how to have sex in your car.

Produced by the car finance fintech Carmoola and developed by ad agency 10 Days, the card game is available to order in time for Valentine’s Day – and includes such positions as Packing The Shopping Away, How Big Is Your Boot, the De-Icer and The Flat Pack. This follows hot on the heels of the brand's topless (car) calendar launch

Carmoola CEO Aidan Rushby said: “If you’re looking to move your sex life up a gear this Valentine’s Day, in an entirely safe and legal way, our Car-ma Sutra in-car card game is certain to get everyone’s motor running.”

A recent survey revealed 49% of drivers claim to have engaged in some sort of sexual activity inside a vehicle. “We’re hoping our Car-ma Sutra Game will increase that percentage significantly,” Aidan said.

12% of women and 13% of men have car sex on their sex bucket list. Surprisingly, drivers between 18 and 24 were found to be the least likely to have sex inside a car, with 35-44 year olds the most adventurous.

It’s not illegal to have sex in your car, although you’d be breaking the law and fined up to £5,000 pounds if you have sex whilst driving, or if you’re spotted by other people in a public place.

Launched just nine months ago, Carmoola is liberating the archaic, slow and backwards car finance market with a new product that takes minutes rather than days. “Just like traditional car finance, we reckoned the Kama Sutra needed a bit of an update. Especially as it was created way before cars even existed,” Aidan said.

The Carmoola Car-ma Sutra card game is super simple to play. You just spin the wheel and recreate the position shown.

Any profits from the sale of the game will go to charity.

You can order the Carmoola Car-ma Sutra Card Game here: www.carmoola.myshopify.com/products/car-ma-sutra-game