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Captain Tom Rallies Army of Hope to #WalkWithTom in New Initiative

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adam&eveDDB launches the initiative encouraging people to walk through lockdown and spread hope

Captain Tom Rallies Army of Hope to #WalkWithTom in New Initiative

The Captain Tom Foundation with the pro bono help of adam&eveDDB has launched a new initiative called #WalkWithTom which encourages people to walk through lockdown to help spread hope and ease loneliness.

They are urging everyone to join ‘Captain Tom’s army of hope’ and “walk to help yourself; talk to help someone else and give, if you can, to help everyone”. It follows Captain Tom’s inspirational walk during the first lockdown when he completed laps of his garden in the build-up to his 100th birthday. 

People can get involved with #WalkWithTom and join Captain Tom’s Army of Hope by meeting someone and walking together (socially distanced, of course) or by calling someone as they walk. They can also walk to raise money for charity, just as Captain Tom did during the first lockdown, or make a donation to the Captain Tom Foundation or a charity of their choice. 

In Captain Sir Tom’s words: “I would like us all to stand shoulder to shoulder (metaphorically!). Let’s try not to get downhearted, we will get through this, whatever is thrown at us and together we can ensure that tomorrow will be a good day”.

The initiative has been developed, pro-bono, by adam&eveDDB and The Captain Tom Foundation. It has just been given an extra boost by the support of London Marathon Events, also working pro bono.

Mat Goff, CEO of adam&eveDDB said: “We are very proud to have been working with Captain Tom and his family to help set up The Captain Tom Foundation. #WalkWithTom is a great new way for everyone to spread a bit of hope during this second lockdown and to counter some of the loneliness that many people are experiencing right now.”

Hannah Ingram-Moore of the Captain Tom Foundation and daughter of Captain Sir Tom said: “We are thrilled to be uniting the nation and inspiring hope with this initiative and are extremely grateful to adam&eveDDB for the ongoing creativity, insight and support they have brought since we chose them as our communications partner earlier in the year”

The Captain Tom Foundation was founded in May 2020 following Captain Tom’s heroic efforts to raise money for the NHS during the first lockdown when his 100 laps of the garden raised an astonishing £38.9 million.

For more about the Captain Tom Foundation go here.


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adam&eveDDB, Wed, 18 Nov 2020 14:12:20 GMT