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Capital Releases Star-Studded Ode to Its Summertime Ball

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Fast-paced montage film created by agency Mr President features Rita Ora, Liam Payne, Taylor Swift and a whole host of big-name celebs

Capital Releases Star-Studded Ode to Its Summertime Ball

Capital, the UK’s No.1 Hit Music Station, premieres a new television advert which sees a host of hit music artists come together for Capital.

Based on the concept “play Capital,” opening up the Capital world of music stars via a smart speaker, the advert also includes exclusive performances from Capital’s Summertime Ball with Vodafone from Taylor Swift, Little Mix and Shawn Mendes.

The ad opens with global superstar Camila Cabello, mischievously holding a tennis ball launcher, about to fire multiple balls at Capital Breakfast’s Roman Kemp. Camila fires and Roman quickly escapes up a trapdoor, which then leads on to the Capital’s Summertime Ball stage in Wembley Stadium.

Other stars featured in the 30 second ad are Craig David, who turns his hand to weather presenting, Anne-Marie who demonstrates her strength, punching a boxing training bag and the legendary Sean Paul flashing his “#1” bling.

Shawn Mendes, who features in his Canadian hockey colours, attempts to hit a leftover ball from Camila’s launcher but whacks it so hard, it crashes through the wall and in to the kitchen of two Capital listeners.

The ad is supported with a brand-new track from Sigala, with Ella Eyre and Meghan Trainor featuring French Montana called "Just Got Paid".


Credits

(TV)

Client Global, Capital
Media agency
Creative agency Mr. President
Executive Creative director Jon Gledstone
Senior Account Manager Anna Jackson
Account director Hannah Partridge
Agency Producer(s) Harriette Larder, Jon Clarke
Production company Hoi Polloi Media
Director Chris Faith
Producer Pete Shuttleworth
Production managers Archie Johnston Stewart
DOP Olly Wiggins
Additional unit cameras Tristan Cones / Jim Maclean
Offline editors TenThree Editors
Editor Kevin Palmer
Edit Producer Ed Hoadley / Zoe Hockings
Post-production Big Buoy
VFX producer David Keegan / Emma Shuter
Flame artist Huss @ Big Buoy
Colourist Jonny Tully @ Big Buoy
Audio production Ashley Bard @ Global

(Cinema)
Client Global
Brief Capital Radio
Executive Creative director Jon Gledstone
Account Director Hannah Partridge
Senior Account Manager Anna Jackson
Agency Producer(s) Harriette Larder / Jon Clarke
Media buying agency
Media planner
Production company Hoi Polloi Media
Director Chris Faith
Editor Kevin Palmer @ TenThree
Production company producer Pete Shuttleworth
Post-production company Big Buoy
Audio post-production company Global

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Genres: Music performance, People

Categories: Media and Entertainment, TV and Radio

Global, Wed, 26 Sep 2018 14:18:56 GMT