Canopy have chosen London agency Mellor&Smith to work with them on their brand refresh.

Tahir Farooqui, founder and CEO, at Canopy, commented: “Renters have been historically underserved by both the financial services as well as the lettings sector. Our mission is to power financial resilience for Renters around the world. Improving and firing-up our brand with Paul and the team at Mellor&Smith is part of that journey".

Mellor&Smith have previously worked with Canopy, creating outdoor campaigns in 2019 to drive awareness of Canopy's RentPassport product.

Paul Mellor, master of decibels (MD) at Mellor&Smith, said: "We've known Tahir and his talented team at Canopy for a while now, we worked with them in 2019 and really got under the skin of the audience. We understand their business well and can't wait to get stuck in with the brand refresh".

Founded in 2016 by Tahir Farooqui, Canopy is a digital rental ecosystem focused on improving the financial lives of millions of rental households by providing access on its platform to dynamic financial products, supported by Experian and Open Banking data.